Netlify Brand Identity

A complete profile of Netlify's visual system — colors, typography, components, and personality — extracted from https://answers.netlify.com. Built for designers, agents, and AI tools.

• Page: https://characterquilt.com/branding/netlify
• Machine-readable JSON: https://characterquilt.com/branding/netlify.json
• Per-page llms.txt: https://characterquilt.com/branding/netlify/llms.txt

Quick Facts

Color Palette

• primary: #39845B
• secondary: #9B00F5
• accent: #017A70
• background: #FFFFFF
• textPrimary: #1A1A1A
• link: #017A70

Typography

• primary: system-ui — https://fonts.google.com/specimen/system-ui
• heading: system-ui — https://fonts.google.com/specimen/system-ui

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• input: background=transparent, textColor=#1A1A1A, borderColor=null, borderRadius=4px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: web developers and tech professionals

Netlify Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Problemi con lo style.css - Support - Netlify Support Forums
  • Image:
  • Source: Link
• Redirecting WordPress blog content to Netlify is not working as intended - Support - Netlify Support Forums
  • Image:
  • Source: Link
• TypeError - Class extends value # is not a constructor or null - Support - Netlify Support Forums
  • Image:
  • Source: Link
• A boilerplate for building your blog site with Netlify and Next.js - Connect - Netlify Support Forums
  • Image:
  • Source: Link
• Cannot deploy using netlify cli in ci - Support - Netlify Support Forums
  • Image:
  • Source: Link
• Nunjucks Not Working When Uploaded to Netlify? - Support - Netlify Support Forums
  • Image:
  • Source: Link

Working with these fonts

Not found on Google Fonts? Follow the suggested flow if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "system-ui",
      "count": 71
    },
    {
      "family": "Arial",
      "count": 71
    },
    {
      "family": "sans-serif",
      "count": 71
    }
  ],
  "colors": {
    "primary": "#39845B",
    "secondary": "#9B00F5",
    "accent": "#017A70",
    "background": "#FFFFFF",
    "textPrimary": "#1A1A1A",
    "link": "#017A70"
  },
  "typography": {
    "fontFamilies": {
      "primary": "system-ui",
      "heading": "system-ui"
    },
    "fontStacks": {
      "body": [
        "system-ui",
        "Arial",
        "sans-serif"
      ],
      "heading": [
        "system-ui",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "system-ui",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "32px",
      "h2": "32px",
      "body": "18.3792px"
    }
  },
  "spacing": {
    "baseUnit": 8,
    "borderRadius": "0px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": "#1A1A1A",
      "borderColor": null,
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://global.discourse-cdn.com/netlify/original/3X/3/b/3bc6a4ff656f719313f37b45b887268134eee2f6.svg",
    "favicon": "https://global.discourse-cdn.com/netlify/optimized/3X/1/0/10382b5132d97faf6875789571077801c95498d9_2_32x32.png",
    "ogImage": "https://global.discourse-cdn.com/netlify/original/3X/0/f/0f1edea4ebd6ad1bb5a2d5217248cf171e011473.png",
    "logoHref": "/",
    "logoAlt": "Netlify Support Forums"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Netlify Support Forums'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "web developers and tech professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0,
    "colors": 0.9,
    "overall": 0.45
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Netlify Support Forums'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": false,
      "llmSucceeded": false
    }
  }
}