necto.json

Necto Brand Identity

A complete profile of Necto's visual system — colors, typography, components, and personality — extracted from http://joinnecto.com. Built for designers, agents, and AI tools.

Quick Facts

Field Value
Primary #323A45
Accent #1D134C
Body Font Lato
Heading Font Lato

Color Palette

Typography

Visual Assets

Brand Personality

Tone: modern · Energy: medium · Audience: tech-savvy individuals seeking fast internet solutions

Necto Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Lato",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#323A45",
    "secondary": "#1ABC9C",
    "accent": "#1D134C",
    "background": "#FFFFFF",
    "textPrimary": "#2F2F2F",
    "link": "#1D134C"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Lato",
      "heading": "Lato"
    },
    "fontStacks": {
      "heading": [
        "Lato",
        "sans-serif"
      ],
      "body": [
        "Helvetica Neue",
        "Helvetica",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Lato",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "36px",
      "h2": "30px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {},
  "images": {
    "logo": "http://joinnecto.com/logo.png",
    "favicon": null,
    "ogImage": null,
    "logoHref": "/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 2,
    "reasoning": "Selected #2 because it is visible, medium-sized, located in the header, and links to the homepage, which strongly indicates it is the main brand logo for 'Necto'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "tech-savvy individuals seeking fast internet solutions"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.5,
    "colors": 0.9,
    "overall": 0.7
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 2,
        "selectedLogoReasoning": "Selected #2 because it is visible, medium-sized, located in the header, and links to the homepage, which strongly indicates it is the main brand logo for 'Necto'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": false,
      "llmSucceeded": true
    }
  }
}