Nectar Brand Identity

A complete profile of Nectar's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #24A4FF
• secondary: #6B7280
• accent: #24A4FF
• background: #FFFFFF
• textPrimary: #092A53
• link: #092A53

Typography

• primary: Geist Sans — https://fonts.google.com/specimen/Geist+Sans
• heading: EB Garamond — https://fonts.google.com/specimen/EB+Garamond

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• buttonPrimary: background=#24A4FF, textColor=#FFFFFF, borderRadius=10px, shadow=none
• buttonSecondary: background=#092A53, textColor=#FFFFFF, borderColor=#FFFFFF, borderRadius=10px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: sustainability and ESG teams

Nectar Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Automated Utility Data Collection — Nectar
  • Image:
  • Source: Automated Utility Data Collection
• About us — Nectar
  • Image:
  • Source: About Us
• Managed Utility Data Service — Nectar
  • Image:
  • Source: Managed Utility Data Service
• EnergyStar Portfolio Manager Integration — Nectar
  • Image:
  • Source: EnergyStar Portfolio Manager
• For Facility Managers and Energy Teams — Nectar
  • Image:
  • Source: Facility Managers
• Blog and Case Studies — Nectar
  • Image:
  • Source: Blog and Case Studies

Working with these fonts

Not found on Google Fonts? Instructions for managing brand assets:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Geist Sans",
   "role": "body"
  },
  {
   "family": "EB Garamond",
   "role": "heading"
  }
 ],
 "colors": {
  "primary": "#24A4FF",
  "secondary": "#6B7280",
  "accent": "#24A4FF",
  "background": "#FFFFFF",
  "textPrimary": "#092A53",
  "link": "#092A53"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Geist Sans",
   "heading": "EB Garamond"
  },
  "fontStacks": {
   "heading": [
    "ebGaramond",
    "ebGaramond Fallback",
    "ui-serif",
    "Georgia",
    "serif"
   ],
   "body": [
    "geistSans",
    "geistSans Fallback",
    "ui-sans-serif",
    "system-ui",
    "sans-serif"
   ],
   "paragraph": [
    "geistSans",
    "geistSans Fallback",
    "ui-sans-serif",
    "system-ui",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "72px",
   "h2": "52px",
   "body": "18px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "0px"
 },
 "components": {
  "buttonPrimary": {
   "background": "#24A4FF",
   "textColor": "#FFFFFF",
   "borderRadius": "10px",
   "borderRadiusCorners": {
    "topLeft": "10px",
    "topRight": "10px",
    "bottomRight": "10px",
    "bottomLeft": "10px"
   },
   "shadow": "none"
  },
  "buttonSecondary": {
   "background": "#092A53",
   "textColor": "#FFFFFF",
   "borderColor": "#FFFFFF",
   "borderRadius": "10px",
   "borderRadiusCorners": {
    "topLeft": "10px",
    "topRight": "10px",
    "bottomRight": "10px",
    "bottomLeft": "10px"
   },
   "shadow": "none"
  }
 },
 "images": {
  "logo": "https://nectarclimate.com/images/logo.svg?dpl=dpl_8QJ2A4iuNzGnfph9c3MhoW9BwagT",
  "favicon": "https://nectarclimate.com/icon.png",
  "ogImage": "https://nectarclimate.com/images/og/homepage.png",
  "logoHref": "/",
  "logoAlt": "Nectar — utility data management platform"
 },
 "personality": {
  "tone": "professional",
  "energy": "medium",
  "targetAudience": "sustainability and ESG teams"
 },
 "designSystem": {
  "framework": "tailwind",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.95,
  "colors": 0.9,
  "overall": 0.925
 }
}