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"favicon": "https://www.navattic.com/favicon/favicon.ico",
"ogImage": "https://www.navattic.com/img/opengraph-image.png",
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"text": "Book a demoBook a demo",
"reasoning": "Button #10 with text 'Book a demo' has a vibrant blue background (#286EF0), which is a strong indicator of a primary CTA. The action-oriented text further supports this choice."
},
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"index": 14,
"text": "Sign inSign in",
"reasoning": "Button #1 with text 'Sign in' has a transparent background, making it suitable as a secondary button. It contrasts with the primary button's vibrant color."
},
"confidence": 0.95
},
"personality": {
"tone": "professional",
"energy": "medium",
"targetAudience": "business professionals and product teams"
},
"designSystem": {
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"source_url": "https://www.navattic.com/blog/trial-demo-product-tour",
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},
{
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"google_fonts_url": "https://fonts.google.com/specimen/Suisse"
}
],
"google_fonts_css": "https://fonts.googleapis.com/css2?family=Inter&family=Suisse&display=swap",
"font_download_note": "Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.",
"page_url": "https://characterquilt.com/branding/navattic",
"agent_instructions": "You are designing or implementing in Navattic's brand identity.\n\n# Brand profile\n- Company: Navattic\n- Source: https://www.navattic.com/\n- Color scheme: light\n\n# Colors\n- primary: #4B5563\n- secondary: #384252\n- accent: #286EF0\n- background: #FFFFFF\n- textPrimary: #1D2735\n- link: #1D2735\n\n# Typography\n- primary: Inter — https://fonts.google.com/specimen/Inter\n- heading: Suisse — https://fonts.google.com/specimen/Suisse\n\nLoad all fonts at once: \n\n# UI Components\n- input: background=transparent, textColor=#0A0A0A, borderColor=null, borderRadius=0px, shadow=none\n- buttonPrimary: background=#286EF0, textColor=#FFFFFF, borderColor=#1C62E3, borderRadius=8px, shadow=rgba(0, 0, 0, 0.1) 0px 1px 1px 0px, rgba(0, 0, 0, 0.08) 0px 2px 3px 0px, rgba(0, 0, 0, 0.12) 1px 4px 8px 0px, rgba(0, 0, 0, 0.2) 0px -3px 2px 0px inset, rgba(255, 255, 255, 0.14) 0px 2px 0.4px 0px inset\n- buttonSecondary: background=transparent, textColor=#4B5563, borderRadius=8px, shadow=none\n\n# Brand voice\n- Tone: professional\n- Energy: medium\n- Audience: business professionals and product teams\n\n# Working with these fonts\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n# Full machine-readable profile\nhttps://characterquilt.com/branding/navattic.json",
"page_markdown": "# Navattic Brand Identity\n\nA complete profile of **Navattic**'s visual system — colors, typography, components, and personality — extracted from https://www.navattic.com/. Built for designers, agents, and AI tools.\n\n- Page: https://characterquilt.com/branding/navattic\n- Machine-readable JSON: https://characterquilt.com/branding/navattic.json\n- Per-page llms.txt: https://characterquilt.com/branding/navattic/llms.txt\n\n## Quick Facts\n\n| Field | Value |\n|---|---|\n| Primary | #4B5563 |\n| Accent | #286EF0 |\n| Body Font | Inter |\n| Heading Font | Suisse |\n\n## Color Palette\n\n- primary: #4B5563\n- secondary: #384252\n- accent: #286EF0\n- background: #FFFFFF\n- textPrimary: #1D2735\n- link: #1D2735\n\n## Typography\n\n- primary: Inter — https://fonts.google.com/specimen/Inter\n- heading: Suisse — https://fonts.google.com/specimen/Suisse\n\n## Visual Assets\n\n- Logo: data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20height%3D%2230px%22%20viewBox%3D%220%200%20221%2041%22%20fill%3D%22currentColor%22%20class%3D%22h-5%20md%3Ah-6%22%20data-fc-idx%3D%220%22%3E%3Cg%20stroke%3D%22none%22%20stroke-width%3D%221%22%20fill%3D%22none%22%20fill-rule%3D%22evenodd%22%20style%3D%22fill%3A%20none%20!important%3B%20stroke%3A%20none%20!important%3B%20stroke-width%3A%201px%20!important%3B%22%3E%3Cg%20fill%3D%22currentColor%22%20fill-rule%3D%22nonzero%22%20style%3D%22fill%3A%20rgb(10%2C%2010%2C%2010)%20!important%3B%22%3E%3Cpath%20d%3D%22M68.384%2011.293l.148%201.971.03.77.019%201.055h.148c.296-.617.698-1.193%201.207-1.728a8.72%208.72%200%200%201%201.749-1.412A8.67%208.67%200%200%201%2073.853%2011a8.85%208.85%200%200%201%202.463-.341c1.511%200%202.808.252%203.892.755s1.987%201.176%202.709%202.02%201.256%201.834%201.601%202.969.517%202.353.517%203.651v14.312h-4.631V21.565a15.51%2015.51%200%200%200-.222-2.677c-.148-.844-.419-1.59-.813-2.239s-.936-1.168-1.626-1.558-1.576-.584-2.66-.584c-1.839%200-3.342.69-4.508%202.069s-1.749%203.221-1.749%205.525v12.267h-4.631V16.259l-.049-2.385-.148-2.58h4.384zm37.045%208.129c0-1.72-.525-2.994-1.576-3.821s-2.447-1.241-4.187-1.241c-1.314%200-2.553.252-3.719.755s-2.143%201.144-2.931%201.923l-2.463-2.921c1.149-1.071%202.553-1.915%204.212-2.531s3.44-.925%205.345-.925c1.675%200%203.128.235%204.36.706s2.241%201.111%203.03%201.923a7.86%207.86%200%200%201%201.773%202.872c.394%201.103.591%202.288.591%203.554v10.076l.074%202.458c.049.86.14%201.566.271%202.118h-4.187a14.23%2014.23%200%200%201-.394-3.31h-.148a8.93%208.93%200%200%201-3.227%202.872c-1.297.682-2.833%201.022-4.606%201.022-.92%200-1.88-.122-2.882-.365s-1.913-.641-2.734-1.193-1.503-1.282-2.044-2.191-.813-2.028-.813-3.359c0-1.752.476-3.14%201.429-4.162s2.2-1.801%203.744-2.337%203.284-.884%205.222-1.047l5.862-.243v-.633zm-1.133%203.943l-3.572.146c-1.232.097-2.348.292-3.35.584s-1.831.73-2.488%201.314-.985%201.363-.985%202.337c0%20.682.14%201.249.419%201.704s.649.828%201.108%201.12a4.49%204.49%200%200%200%201.527.608c.558.114%201.133.17%201.724.17%202.168%200%203.834-.641%205-1.923s1.749-2.896%201.749-4.844v-1.217h-1.133zm22.316%2011.001h-5.025l-9.508-23.074h5.123l6.848%2018.157h.099l6.897-18.157h4.926l-9.36%2023.074zm26.405-14.944c0-1.72-.525-2.994-1.576-3.821s-2.447-1.241-4.187-1.241c-1.314%200-2.553.252-3.719.755s-2.143%201.144-2.931%201.923l-2.463-2.921c1.149-1.071%202.553-1.915%204.212-2.531s3.44-.925%205.345-.925c1.675%200%203.128.235%204.36.706s2.241%201.111%203.03%201.923a7.86%207.86%200%200%201%201.773%202.872c.394%201.103.591%202.288.591%203.554v10.076l.074%202.458c.049.86.14%201.566.271%202.118h-4.187a14.23%2014.23%200%200%201-.394-3.31h-.148a8.93%208.93%200%200%201-3.227%202.872c-1.297.682-2.833%201.022-4.606%201.022-.92%200-1.88-.122-2.882-.365s-1.913-.641-2.734-1.193-1.503-1.282-2.044-2.191-.813-2.028-.813-3.359c0-1.752.476-3.14%201.429-4.162s2.2-1.801%203.744-2.337%203.284-.884%205.222-1.047l5.862-.243v-.633zm-1.133%203.943l-3.572.146c-1.232.097-2.348.292-3.35.584s-1.831.73-2.488%201.314-.985%201.363-.985%202.337c0%20.682.14%201.249.419%201.704s.649.828%201.108%201.12a4.49%204.49%200%200%200%201.527.608c.558.114%201.133.17%201.724.17%202.168%200%203.834-.641%205-1.923s1.749-2.896%201.749-4.844v-1.217h-1.133zm22.267-8.324h-6.207v12.024c0%201.395.263%202.393.788%202.994s1.363.901%202.512.901c.427%200%20.887-.049%201.379-.146a5.32%205.32%200%200%200%201.33-.438l.148%203.748a11.25%2011.25%200%200%201-1.847.462%2012.57%2012.57%200%200%201-2.094.17c-2.2%200-3.884-.6-5.049-1.801s-1.749-3.002-1.749-5.403v-12.51h-4.483v-3.748h4.483v-6.62h4.581v6.62h6.207v3.748zm13.498%200h-6.207v12.024c0%201.395.263%202.393.788%202.994s1.363.901%202.512.901c.427%200%20.887-.049%201.379-.146a5.32%205.32%200%200%200%201.33-.438l.148%203.748a11.25%2011.25%200%200%201-1.847.462%2012.57%2012.57%200%200%201-2.094.17c-2.2%200-3.884-.6-5.049-1.801s-1.749-3.002-1.749-5.403v-12.51h-4.483v-3.748h4.483v-6.62h4.581v6.62h6.207v3.748zm7.488%2019.325h-4.631V11.293h4.631v23.074zm.788-31.398c0%20.844-.304%201.541-.911%202.093s-1.338.828-2.192.828-1.576-.284-2.168-.852a2.76%202.76%200%200%201-.887-2.069c0-.844.296-1.55.887-2.118s1.314-.85%202.168-.85%201.585.284%202.192.852a2.78%202.78%200%200%201%20.911%202.118zm21.676%2014.166c-.493-.746-1.232-1.371-2.217-1.874s-2.036-.755-3.153-.755c-1.215%200-2.291.227-3.227.682s-1.732%201.063-2.389%201.825-1.158%201.647-1.503%202.653a9.69%209.69%200%200%200-.517%203.164%209.69%209.69%200%200%200%20.517%203.164c.345%201.006.846%201.89%201.503%202.653s1.461%201.371%202.414%201.825%202.036.682%203.251.682c1.182%200%202.258-.227%203.227-.682s1.765-1.071%202.389-1.85L221%2031.398c-.985%201.136-2.217%202.02-3.695%202.653s-3.153.949-5.025.949c-1.806%200-3.473-.292-5-.876s-2.849-1.404-3.966-2.458-1.995-2.328-2.636-3.821-.961-3.164-.961-5.014c0-1.817.312-3.472.936-4.965s1.494-2.775%202.611-3.846%202.438-1.898%203.966-2.483%203.177-.876%204.951-.876c1.642%200%203.276.325%204.902.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Favicon: https://www.navattic.com/favicon/favicon.ico\n- Social card (og:image): https://www.navattic.com/img/opengraph-image.png\n\n## UI Components\n\n- input: background=transparent, textColor=#0A0A0A, borderColor=null, borderRadius=0px, shadow=none\n- buttonPrimary: background=#286EF0, textColor=#FFFFFF, borderColor=#1C62E3, borderRadius=8px, shadow=rgba(0, 0, 0, 0.1) 0px 1px 1px 0px, rgba(0, 0, 0, 0.08) 0px 2px 3px 0px, rgba(0, 0, 0, 0.12) 1px 4px 8px 0px, rgba(0, 0, 0, 0.2) 0px -3px 2px 0px inset, rgba(255, 255, 255, 0.14) 0px 2px 0.4px 0px inset\n- buttonSecondary: background=transparent, textColor=#4B5563, borderRadius=8px, shadow=none\n\n## Brand Personality\n\nTone: professional · Energy: medium · Audience: business professionals and product teams\n\n## Navattic Brand in the Wild\n\nReal-world brand assets — ads, campaigns, marketing materials.\n\n- **What is a Demo Engineer?**\n - Image: https://cdn.sanity.io/images/8czhh5u2/production/68a30639314efe9bf48b486d95cea8e4b4f76dc1-5402x3602.jpg?fit=max&auto=format\n - Source: https://www.navattic.com/blog/demo-engineer\n- **5 Examples of AI Feature Launch with Interactive Demo**\n - Image: https://cdn.sanity.io/images/8czhh5u2/production/dbe09b957f5e2e1a71bd4d25fca8d2dca3f70d80-1600x776.png?w=1600&auto=format\n - Source: https://www.navattic.com/blog/ai-feature-launches\n- **Trial, Demo, or Product Tour? - Results from Analyzing 5625 B2B SaaS CTAs**\n - Image: https://cdn.sanity.io/images/8czhh5u2/production/6aacdb828dd666a95ff1aa78c404d690ef8f8d69-4347x2178.png?fit=max&auto=format\n - Source: https://www.navattic.com/blog/trial-demo-product-tour\n- **6 Feature Announcement Examples from SaaS Companies**\n - Image: https://cdn.sanity.io/images/8czhh5u2/production/ca6afc4640170412311ca817afc24db9f5bea83d-1446x1200.png?w=1446&auto=format\n - Source: https://www.navattic.com/blog/feature-announcements-examples-from-saas-companies\n- **Why Low Touch Sales is Winning**\n - Image: https://cdn.sanity.io/images/8czhh5u2/production/f1d6070bbfb42d90a2a3183372a4f435c5ec6d2a-5184x3456.jpg?fit=max&auto=format\n - Source: https://www.navattic.com/blog/low-touch-sales\n- **Navattic Blog | Interactive Demo Tips & Strategy**\n - Image: https://cdn.sanity.io/images/8czhh5u2/production/962145a4b65fd69f21ed0da7f3d6639250430f6f-1226x628.png?fit=max&auto=format\n - Source: https://www.navattic.com/blog\n\n## Working with these fonts\n\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n## Machine-Readable Profile\n\n```json\n{\n \"colorScheme\": \"light\",\n \"fonts\": [\n {\n \"family\": \"Inter\",\n \"role\": \"body\"\n },\n {\n \"family\": \"Suisse\",\n \"role\": \"heading\"\n }\n ],\n \"colors\": {\n \"primary\": \"#4B5563\",\n \"secondary\": \"#384252\",\n \"accent\": \"#286EF0\",\n \"background\": \"#FFFFFF\",\n \"textPrimary\": \"#1D2735\",\n \"link\": \"#1D2735\"\n },\n \"typography\": {\n \"fontFamilies\": {\n \"primary\": \"Inter\",\n \"heading\": \"Suisse\"\n },\n \"fontStacks\": {\n \"heading\": [\n \"Suisse\"\n ],\n \"body\": [\n \"Inter\"\n ],\n \"paragraph\": [\n \"Inter\"\n ]\n },\n \"fontSizes\": {\n \"h1\": \"48px\",\n \"h2\": \"48px\",\n \"body\": \"16px\"\n }\n },\n \"spacing\": {\n \"baseUnit\": 8,\n \"borderRadius\": \"0px\"\n },\n \"components\": {\n \"input\": {\n \"background\": \"transparent\",\n \"textColor\": \"#0A0A0A\",\n \"borderColor\": null,\n \"borderRadius\": \"0px\",\n \"borderRadiusCorners\": {\n \"topLeft\": \"0px\",\n \"topRight\": \"0px\",\n \"bottomRight\": \"0px\",\n \"bottomLeft\": \"0px\"\n },\n \"shadow\": \"none\"\n },\n \"buttonPrimary\": {\n \"background\": \"#286EF0\",\n \"textColor\": \"#FFFFFF\",\n \"borderColor\": \"#1C62E3\",\n \"borderRadius\": \"8px\",\n \"borderRadiusCorners\": {\n \"topLeft\": \"8px\",\n \"topRight\": \"8px\",\n \"bottomRight\": \"8px\",\n \"bottomLeft\": \"8px\"\n },\n \"shadow\": \"rgba(0, 0, 0, 0.1) 0px 1px 1px 0px, rgba(0, 0, 0, 0.08) 0px 2px 3px 0px, rgba(0, 0, 0, 0.12) 1px 4px 8px 0px, rgba(0, 0, 0, 0.2) 0px -3px 2px 0px inset, rgba(255, 255, 255, 0.14) 0px 2px 0.4px 0px inset\"\n },\n \"buttonSecondary\": {\n \"background\": \"transparent\",\n \"textColor\": \"#4B5563\",\n \"borderRadius\": \"8px\",\n \"borderRadiusCorners\": {\n \"topLeft\": \"8px\",\n \"topRight\": \"8px\",\n \"bottomRight\": \"8px\",\n \"bottomLeft\": \"8px\"\n },\n \"shadow\": \"none\"\n }\n },\n \"images\": {\n \"logo\": 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\"favicon\": \"https://www.navattic.com/favicon/favicon.ico\",\n \"ogImage\": \"https://www.navattic.com/img/opengraph-image.png\",\n \"logoHref\": \"/\"\n },\n \"__llm_logo_reasoning\": {\n \"selectedIndex\": 0,\n \"reasoning\": \"Selected #0 because it is located in the header, is visible, and links to the homepage, which are strong indicators of the main brand logo.\",\n \"confidence\": 0.9,\n \"source\": \"llm\"\n },\n \"__llm_button_reasoning\": {\n \"primary\": {\n \"index\": 0,\n \"text\": \"Book a demoBook a demo\",\n \"reasoning\": \"Button #10 with text 'Book a demo' has a vibrant blue background (#286EF0), which is a strong indicator of a primary CTA. The action-oriented text further supports this choice.\"\n },\n \"secondary\": {\n \"index\": 14,\n \"text\": \"Sign inSign in\",\n \"reasoning\": \"Button #1 with text 'Sign in' has a transparent background, making it suitable as a secondary button. It contrasts with the primary button's vibrant color.\"\n },\n \"confidence\": 0.95\n },\n \"personality\": {\n \"tone\": \"professional\",\n \"energy\": \"medium\",\n \"targetAudience\": \"business professionals and product teams\"\n },\n \"designSystem\": {\n \"framework\": \"tailwind\",\n \"componentLibrary\": \"\"\n },\n \"confidence\": {\n \"buttons\": 0.95,\n \"colors\": 0.9,\n \"overall\": 0.925\n },\n \"__llm_metadata\": {\n \"logoSelection\": {\n \"llmCalled\": true,\n \"llmSucceeded\": true,\n \"finalSource\": \"llm\",\n \"rawLogoSelection\": {\n \"selectedLogoIndex\": 0,\n \"selectedLogoReasoning\": \"Selected #0 because it is located in the header, is visible, and links to the homepage, which are strong indicators of the main brand logo.\",\n \"confidence\": 0.9\n }\n },\n \"buttonClassification\": {\n \"llmCalled\": true,\n \"llmSucceeded\": true\n }\n }\n}\n```\n"
}