navan.json
Navan Brand Identity
A complete profile of Navan's visual system — colors, typography, components, and personality — extracted from https://navan.com. Built for designers, agents, and AI tools.
Quick Facts
| Field | Value |
|---|---|
| Primary | #6307F8 |
| Accent | #6307F8 |
| Body Font | Inter |
| Heading Font | Inter |
Color Palette
- primary: #6307F8
- secondary: #E1E2FE
- accent: #6307F8
- background: #FFFFFF
- textPrimary: #15002C
- link: #15002C
Typography
- primary: Inter — https://fonts.google.com/specimen/Inter
- heading: Inter — https://fonts.google.com/specimen/Inter
Visual Assets
- Logo: data:image/svg+xml;utf8,%3Csvg%20width%3D%2290%22%20height%3D%2220%22%20viewBox%3D%220%200%201026%20231%22%20fill%3D%22none%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20data-fc-idx%3D%220%22%3E%3Ctitle%20style%3D%22fill%3A%20none%20!important%3B%22%3ENavan%20-%20Business%20Travel%20Solutions%20%26amp%3B%20Expense%20Management%3C%2Ftitle%3E%3Cg%20clip-path%3D%22url(%23a)%22%20fill%3D%22black%22%20style%3D%22fill%3A%20rgb(0%2C%200%2C%200)%20!important%3B%22%3E%3Cpath%20d%3D%22M197.1%20227.2h-46.7c-2.6-149.1-9-185.6-29.4-185.6-27.9%200-52.5%2084.2-79.4%20185.6H0V3.2h45.8v102.4C65.3%2044.8%2088.3%200%20127.7%200c57%200%2066.5%2069.8%2069.4%20227.2ZM426.9%20227.2h-42.6c-42.5-39.7-80.6-70.4-104.3-70.4-10.2%200-16.3%206-18.9%2018.3L250%20227.2h-34.5C241.9%20120%20256%200%20321.3%200c65.3%200%2079.3%20119.7%20105.6%20227.2Zm-154-103c2.6-.4%205.5-.7%208.4-.7%2026.2%200%2054.7%2018%2084.8%2042.6-17-76.8-31-124.5-50.9-124.5-16.6%200-29.4%2031.7-42.2%2082.6ZM408.6%203.2H456c22.4%20105%2038%20185.6%2062%20185.6S559.8%20105%20581.5%203.2H616c-26.6%20107.2-40.3%20227.2-103.7%20227.2-63.3%200-77.4-120-103.7-227.2ZM809%20227.2h-42.6c-42.6-39.7-80.6-70.4-104.3-70.4-10.3%200-16.3%206-18.9%2018.3L632%20227.2h-34.6C624%20120%20638.1%200%20703.4%200S782.7%20119.7%20809%20227.2Zm-154-103c2.6-.4%205.5-.7%208.4-.7%2026.2%200%2054.7%2018%2084.8%2042.6-17-76.8-31-124.5-51-124.5-16.6%200-29.4%2031.7-42.2%2082.6ZM1025.3%20227.2h-46.8c-2.5-149.1-9-185.6-29.4-185.6-27.8%200-52.5%2084.2-79.4%20185.6h-41.6V3.2H874v102.4C893.4%2044.8%20916.5%200%20956%200c56.9%200%2066.5%2069.8%2069.4%20227.2Z%22%2F%3E%3C%2Fg%3E%3Cdefs%20style%3D%22fill%3A%20none%20!important%3B%22%3E%3CclipPath%20id%3D%22a%22%20style%3D%22fill%3A%20none%20!important%3B%22%3E%3Cpath%20fill%3D%22%23fff%22%20d%3D%22M0%200h1025.3v230.4H0z%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3C%2FclipPath%3E%3C%2Fdefs%3E%3C%2Fsvg%3E
- Favicon: https://navan.com/favicon.ico
UI Components
- buttonPrimary: background=#6307F8, textColor=#FFFFFF, borderColor=#6307F8, borderRadius=9999px, shadow=none
- buttonSecondary: background=transparent, textColor=#15002C, borderColor=#15002C, borderRadius=9999px, shadow=none
Brand Personality
Tone: professional · Energy: medium · Audience: corporate clients