# Native Brand Identity

A complete profile of **Native**'s visual system — colors, typography, components, and personality — extracted from https://www.native.inc/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/native
- Machine-readable JSON: https://characterquilt.com/branding/native.json
- Per-page llms.txt: https://characterquilt.com/branding/native/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #FF4D00 |
| Accent | #DCF251 |
| Body Font | Plain |
| Heading Font | Plain |

## Color Palette

- primary: #FF4D00
- secondary: #FF8550
- accent: #DCF251
- background: #FFFFFF
- textPrimary: #FF4D00
- link: #FF4D00

## Typography

- primary: Plain — https://fonts.google.com/specimen/Plain
- heading: Plain — https://fonts.google.com/specimen/Plain

## Brand Personality

Tone: modern · Energy: high · Audience: unknown

## Native Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Digital-Assets-Insurance-History-v2.png**
  - Image: https://images.ctfassets.net/cea6ee8fw66m/6MOfGBh1XGNKPm4JTqiFpc/d4c19937eec668a403f2dd4f8a9938dd/Digital-Assets-Insurance-History-v2.png
  - Source: https://www.native.inc/the-node
- **Nephos-blog.png**
  - Image: https://images.ctfassets.net/cea6ee8fw66m/3QnqgQ3001jlrEJ2sWG4Pl/d4bea339b9d18a9a583e86e29b9ff3a3/Nephos-blog.png
  - Source: https://www.native.inc/the-node
- **image?url=https://images.ctfassets.net/cea6ee8fw66m/2RnE4XPbWWe2MqLNylXygf/595d6a45e679e5e02550377096918c2d/Risk-Collective-Blog-image.png?w=1800&w=3840&q=90**
  - Image: https://www.native.inc/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fcea6ee8fw66m%2F2RnE4XPbWWe2MqLNylXygf%2F595d6a45e679e5e02550377096918c2d%2FRisk-Collective-Blog-image.png%3Fw%3D1800&w=3840&q=90
  - Source: https://www.native.inc/the-node
- **Risk-Collective-Blog-image.png**
  - Image: https://images.ctfassets.net/cea6ee8fw66m/2RnE4XPbWWe2MqLNylXygf/595d6a45e679e5e02550377096918c2d/Risk-Collective-Blog-image.png
  - Source: https://www.native.inc/the-node
- **image?url=https://images.ctfassets.net/cea6ee8fw66m/29t14t9LwmlltwMvR4UEF3/13a9e192f19be788a9b7b00588985269/Nexus-Native-blog.png?w=1800&w=3840&q=90**
  - Image: https://www.native.inc/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fcea6ee8fw66m%2F29t14t9LwmlltwMvR4UEF3%2F13a9e192f19be788a9b7b00588985269%2FNexus-Native-blog.png%3Fw%3D1800&w=3840&q=90
  - Source: https://www.native.inc/the-node
- **Nexus-Native-blog.png**
  - Image: https://images.ctfassets.net/cea6ee8fw66m/29t14t9LwmlltwMvR4UEF3/13a9e192f19be788a9b7b00588985269/Nexus-Native-blog.png
  - Source: https://www.native.inc/the-node

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Plain",
      "role": "body"
    },
    {
      "family": "sans-serif",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#FF4D00",
    "secondary": "#FF8550",
    "accent": "#DCF251",
    "background": "#FFFFFF",
    "textPrimary": "#FF4D00",
    "link": "#FF4D00"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Plain",
      "heading": "Plain"
    },
    "fontStacks": {
      "heading": [
        "Plain",
        "sans-serif"
      ],
      "body": [
        "Plain",
        "sans-serif"
      ],
      "paragraph": [
        "Plain",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "16px",
      "h2": "16px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {},
  "images": {
    "logo": null,
    "favicon": null,
    "ogImage": null
  },
  "personality": {
    "tone": "modern",
    "energy": "high",
    "targetAudience": "unknown"
  },
  "designSystem": {
    "framework": "unknown",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0,
    "colors": 0.9,
    "overall": 0.45
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": false,
      "llmSucceeded": false,
      "finalSource": "none"
    },
    "buttonClassification": {
      "llmCalled": false,
      "llmSucceeded": false
    }
  }
}
```