Namely Brand Identity

A complete profile of Namely's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #6B7280
• secondary: #60697B
• accent: #FEFEFE
• background: #FEFEFE
• textPrimary: #343F52
• link: #343F52

Typography

• primary: Outfit — https://fonts.google.com/specimen/Outfit
• heading: Space Grotesk — https://fonts.google.com/specimen/Space+Grotesk

Visual Assets

• Logo:
• Favicon:

UI Components

• buttonPrimary: background=#FEFEFE, textColor=#FFFFFF, borderRadius=10px, shadow=rgba(60, 131, 246, 0.4) 0px 8px 40px -8px
• buttonSecondary: background=#F5F7F9, textColor=#0F1729, borderColor=#D4D4D8, borderRadius=10px, shadow=none

Brand Personality

Tone: modern · Energy: medium · Audience: business professionals

Namely Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• The Namely Journey: From HR Software to Comprehensive HCM Provider - Namely
  • Image:
  • Source: Source
• Manager Reports in Namely Time
  • Image:
  • Source: Source
• All-In-One HCM Platform, Payroll & Managed Services - Namely
  • Image:
  • Source: Source
• Your 2026 HR Calendar - Namely
  • Image:
  • Source: Source
• HR Analytics - People Analytics Software | Namely
  • Image:
  • Source: Source
• Namely | TechRadar
  • Image:
  • Source: Source

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Outfit",
   "role": "body"
  },
  {
   "family": "Space Grotesk",
   "role": "heading"
  }
 ],
 "colors": {
  "primary": "#6B7280",
  "secondary": "#60697B",
  "accent": "#FEFEFE",
  "background": "#FEFEFE",
  "textPrimary": "#343F52",
  "link": "#343F52"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Outfit",
   "heading": "Space Grotesk"
  },
  "fontStacks": {
   "heading": [
    "Space Grotesk"
   ],
   "body": [
    "Outfit",
    "sans-serif"
   ],
   "paragraph": [
    "Outfit"
   ]
  },
  "fontSizes": {
   "h1": "95.6px",
   "h2": "26px",
   "body": "15px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "8px"
 },
 "components": {
  "buttonPrimary": {
   "background": "#FEFEFE",
   "textColor": "#FFFFFF",
   "borderRadius": "10px",
   "borderRadiusCorners": {
    "topLeft": "10px",
    "topRight": "10px",
    "bottomRight": "10px",
    "bottomLeft": "10px"
   },
   "shadow": "rgba(60, 131, 246, 0.4) 0px 8px 40px -8px"
  },
  "buttonSecondary": {
   "background": "#F5F7F9",
   "textColor": "#0F1729",
   "borderColor": "#D4D4D8",
   "borderRadius": "10px",
   "borderRadiusCorners": {
    "topLeft": "10px",
    "topRight": "10px",
    "bottomRight": "10px",
    "bottomLeft": "10px"
   },
   "shadow": "none"
  }
 },
 "images": {
  "logo": "https://www.namely.ai/assets/img/logo.png",
  "favicon": "https://www.namely.ai/assets/img/favicon.png",
  "ogImage": null,
  "logoHref": "https://www.namely.ai/"
 },
 "personality": {
  "tone": "modern",
  "energy": "medium",
  "targetAudience": "business professionals"
 },
 "designSystem": {
  "framework": "bootstrap",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.9,
  "colors": 0.9,
  "overall": 0.9
 }
}