Namely Brand Identity

A complete profile of Namely's visual system — colors, typography, components, and personality — extracted from https://namely.ai. Built for designers, agents, and AI tools.

• Page: https://characterquilt.com/branding/namely
• Machine-readable JSON: https://characterquilt.com/branding/namely.json
• Per-page llms.txt: https://characterquilt.com/branding/namely/llms.txt

Quick Facts

Color Palette

• primary: #6B7280
• secondary: #60697B
• accent: #FEFEFE
• background: #FEFEFE
• textPrimary: #343F52
• link: #343F52

Typography

• primary: Outfit — https://fonts.google.com/specimen/Outfit
• heading: Space Grotesk — https://fonts.google.com/specimen/Space+Grotesk

Visual Assets

• Logo:
• Favicon:

UI Components

• buttonPrimary: background=#FEFEFE, textColor=#FFFFFF, borderRadius=10px, shadow=rgba(60, 131, 246, 0.4) 0px 8px 40px -8px
• buttonSecondary: background=#F5F7F9, textColor=#0F1729, borderColor=#D4D4D8, borderRadius=10px, shadow=none

Brand Personality

Tone: modern · Energy: medium · Audience: business professionals

Namely Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• The Namely Journey: From HR Software to Comprehensive HCM Provider - Namely
  • Image:
  • Source: Namely Journey
• Manager Reports in Namely Time
  • Image:
  • Source: Manager Reports
• All-In-One HCM Platform, Payroll & Managed Services - Namely
  • Image:
  • Source: Namely
• Your 2026 HR Calendar - Namely
  • Image:
  • Source: HR Calendar
• HR Analytics - People Analytics Software | Namely
  • Image:
  • Source: HR Analytics
• Namely | TechRadar
  • Image:
  • Source: TechRadar Review

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Outfit",
      "role": "body"
    },
    {
      "family": "Space Grotesk",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#6B7280",
    "secondary": "#60697B",
    "accent": "#FEFEFE",
    "background": "#FEFEFE",
    "textPrimary": "#343F52",
    "link": "#343F52"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Outfit",
      "heading": "Space Grotesk"
    },
    "fontStacks": {
      "heading": [
        "Space Grotesk"
      ],
      "body": [
        "Outfit",
        "sans-serif"
      ],
      "paragraph": [
        "Outfit"
      ]
    },
    "fontSizes": {
      "h1": "95.6px",
      "h2": "26px",
      "body": "15px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#FEFEFE",
      "textColor": "#FFFFFF",
      "borderRadius": "10px",
      "borderRadiusCorners": {
        "topLeft": "10px",
        "topRight": "10px",
        "bottomRight": "10px",
        "bottomLeft": "10px"
      },
      "shadow": "rgba(60, 131, 246, 0.4) 0px 8px 40px -8px"
    },
    "buttonSecondary": {
      "background": "#F5F7F9",
      "textColor": "#0F1729",
      "borderColor": "#D4D4D8",
      "borderRadius": "10px",
      "borderRadiusCorners": {
        "topLeft": "10px",
        "topRight": "10px",
        "bottomRight": "10px",
        "bottomLeft": "10px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://www.namely.ai/assets/img/logo.png",
    "favicon": "https://www.namely.ai/assets/img/favicon.png",
    "ogImage": null,
    "logoHref": "https://www.namely.ai/"
  }
}