Mutiny Brand Identity

A complete profile of Mutiny's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #BCEEFD
• secondary: #A73BF5
• accent: #A73BF5
• background: #FFFFFF
• textPrimary: #0000EE
• link: #0000EE

Typography

• primary: Affix Regular — https://fonts.google.com/specimen/Affix+Regular
• heading: KMR Waldenburg Normal — https://fonts.google.com/specimen/KMR+Waldenburg+Normal

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• buttonPrimary: background=#A73BF5, textColor=#0000EE, borderRadius=7px, shadow=none
• buttonSecondary: background=#FF9987, textColor=#0000EE, borderRadius=61px, shadow=none

Brand Personality

Tone: modern · Energy: high · Audience: business professionals and marketers

Mutiny Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Mutiny
  • Image:
  • Source: Deal Room
• How Mutiny Scaled Personalized Customer Engagement 50x with AI
  • Image:
  • Source: Case Studies
• Join Us | Build the future of how GTM teams operate
  • Image:
  • Source: Join Us

Working with these fonts

Not found on Google Fonts? Follow this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font".
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. Download the font files locally.
5. Copy out the matching @font-face declarations and rewrite each src: url(...).

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "KMR Waldenburg Normal",
   "role": "heading"
  },
  {
   "family": "Affix Regular",
   "role": "body"
  },
  {
   "family": "Reckless Condensed S-TRIAL Regular",
   "role": "display"
  }
 ],
 "colors": {
  "primary": "#BCEEFD",
  "secondary": "#A73BF5",
  "accent": "#A73BF5",
  "background": "#FFFFFF",
  "textPrimary": "#0000EE",
  "link": "#0000EE"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Affix Regular",
   "heading": "KMR Waldenburg Normal"
  },
  "fontStacks": {
   "heading": [
    "Reckless Condensed S-TRIAL Regular",
    "sans-serif"
   ],
   "body": [
    "sans-serif"
   ],
   "paragraph": [
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "130px",
   "h2": "16px",
   "body": "12px"
  }
 },
 "spacing": {
  "baseUnit": 10,
  "borderRadius": "8px"
 },
 "components": {
  "buttonPrimary": {
   "background": "#A73BF5",
   "textColor": "#0000EE",
   "borderRadius": "7px",
   "shadow": "none"
  },
  "buttonSecondary": {
   "background": "#FF9987",
   "textColor": "#0000EE",
   "borderRadius": "61px",
   "shadow": "none"
  }
 },
 "images": {
  "logo": "https://framerusercontent.com/images/Xwaei9wpOqRMGeJ3CaTo7oDfiZY.gif?width=1080&height=1080",
  "favicon": "https://framerusercontent.com/images/rjFqnxoeGYqjuccsmE7WLtggBI.svg",
  "ogImage": "https://framerusercontent.com/assets/rYJDpLRIRupWssGYvdzYqghC8A.png"
 },
 "personality": {
  "tone": "modern",
  "energy": "high",
  "targetAudience": "business professionals and marketers"
 }
}