# Mura Brand Identity

A complete profile of **Mura**'s visual system — colors, typography, components, and personality — extracted from [https://www.mura.co/](https://www.mura.co/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://www.mura.co/.  
**primary**  
`#FF4B2C`  
`rgb(255, 75, 44)`  
**secondary**  
`#3898EC`  
`rgb(56, 152, 236)`  
**accent**  
`#25CDD1`  
`rgb(37, 205, 209)`  
**background**  
`#F6F6F6`  
`rgb(246, 246, 246)`  
**textPrimary**  
`#000000`  
`rgb(0, 0, 0)`  
**link**  
`#25CDD1`  
`rgb(37, 205, 209)`

## Typography

Each font links to its Google Fonts page where available.  
**primary**  
Helvetica Neue 400  
[Helvetica Neue 400 (Google Fonts) →](https://fonts.google.com/specimen/Helvetica+Neue+400)  
**heading**  
Helvetica Neue 500  
[Helvetica Neue 500 (Google Fonts) →](https://fonts.google.com/specimen/Helvetica+Neue+500)  
Helvetica Neue 500, Arial, sans-serif

## Visual Assets

Logo  
%20(1).png)

Favicon  
.webp)

Social Card

## Brand Personality

**Tone:** modern  
**Energy:** medium  
**Audience:** businesses looking for FSM solutions

## Mura Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Image: [cdn.prod.website-files.com](https://cdn.prod.website-files.com/681104dacec24fd097c95e15/6818d49dec8cd77d25fec6bc_7%201.webp)

Source: [mura.co](https://www.mura.co/)

Image: [cdn.prod.website-files.com](https://cdn.prod.website-files.com/681104dacec24fd097c95e15/6818e8e788e7c2de4acd6e7b_full-shot-man-working-with-equipment%201%201.webp)

Source: [mura.co](https://www.mura.co/)

## Frequently Asked Questions

**What is Mura's primary brand color?**  
Mura's primary brand color is #FF4B2C. It anchors the visual identity across their website, product UI, and marketing materials.

**What accent color does Mura use?**  
Mura uses #25CDD1 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

**What font does Mura use?**  
Mura uses Helvetica Neue 400 for body text and Helvetica Neue 500 for headings. Fonts were detected on https://www.mura.co/ as part of their live design system.

**Does Mura use a light or dark theme?**  
Mura's primary site uses a light color scheme, with a background of #F6F6F6.

**Where can I find Mura's logo?**  
Mura's logo is available directly on their site (https://www.mura.co/). The current logo URL is included in the machine-readable JSON profile linked above.

**How was this brand profile generated?**  
This profile was extracted from https://www.mura.co/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Mura.

## Methodology

Brand data on this page was extracted from [https://www.mura.co/](https://www.mura.co/) on 2026-07-27 using the [Firecrawl](https://firecrawl.dev/) branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. This page is published by **CharacterQuilt** and is not affiliated with or endorsed by Mura.