Mura Brand Identity

A complete profile of Mura's visual system — colors, typography, components, and personality — extracted from https://www.mura.co/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://www.mura.co/.
primary
#FF4B2C
rgb(255, 75, 44)
secondary
#3898EC
rgb(56, 152, 236)
accent
#25CDD1
rgb(37, 205, 209)
background
#F6F6F6
rgb(246, 246, 246)
textPrimary
#000000
rgb(0, 0, 0)
link
#25CDD1
rgb(37, 205, 209)

Typography

Each font links to its Google Fonts page where available.
primary
Helvetica Neue 400
Helvetica Neue 400 (Google Fonts) →
heading
Helvetica Neue 500
Helvetica Neue 500 (Google Fonts) →
Helvetica Neue 500, Arial, sans-serif

Visual Assets

Logo
%20(1).png)

Favicon
.webp)

Social Card

Brand Personality

Tone: modern
Energy: medium
Audience: businesses looking for FSM solutions

Mura Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Image: cdn.prod.website-files.com

Source: mura.co

Image: cdn.prod.website-files.com

Source: mura.co

Frequently Asked Questions

What is Mura's primary brand color?
Mura's primary brand color is #FF4B2C. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Mura use?
Mura uses #25CDD1 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Mura use?
Mura uses Helvetica Neue 400 for body text and Helvetica Neue 500 for headings. Fonts were detected on https://www.mura.co/ as part of their live design system.

Does Mura use a light or dark theme?
Mura's primary site uses a light color scheme, with a background of #F6F6F6.

Where can I find Mura's logo?
Mura's logo is available directly on their site (https://www.mura.co/). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?
This profile was extracted from https://www.mura.co/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Mura.

Methodology

Brand data on this page was extracted from https://www.mura.co/ on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. This page is published by CharacterQuilt and is not affiliated with or endorsed by Mura.