Multifactor Brand: Colors, Fonts, Logo & Visual Identity

Multifactor Brand Identity

A complete profile of Multifactor's visual system — colors, typography, components, and personality — extracted from https://multifactor.com. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://multifactor.com.

Color Hex Code RGB Value
primary #62748E rgb(98, 116, 142)
secondary #020618 rgb(2, 6, 24)
accent #E2E8F0 rgb(226, 232, 240)
background #FFFFFF rgb(255, 255, 255)
textPrimary #314158 rgb(49, 65, 88)
link #314158 rgb(49, 65, 88)

Typography

Each font links to its Google Fonts page where available.

Fonts

Role Font Family
primary Inter
heading Inter
microgramma Not found on Google Fonts?

Visual Assets

%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(239%2C%2068%2C%2068)%20!important%3B%22%3E%3Cpath%20d%3D%22m59.557%2072.624%201.4141%201.4141%202.1212-2.1212-0.70706-0.70706-1.4141%201.4141-0.70706-0.70706z%22%20stroke-width%3D%22.26458%22%20style%3D%22fill%3A%20rgb(239%2C%2068%2C%2068)%20!important%3B%20stroke-width%3A%200.26458px%20!important%3B%22%2F%3E%3C%2Fg%3E%3C%2Fsvg%3E)

Logo

Favicon

Social Card

UI Components

Live previews rendered using Multifactor's actual button styles.

Component Background Color Text Color Border Color Border Radius Shadow
Input #FFFFFF #000000 #E2E8F0 2.8px rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.05) 0px 1px 2px 0px
Button Primary #E2E8F0 #0F172B - 2.8px rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.05) 0px 1px 2px 0px
Button Secondary #FFFFFF #020618 #E2E8F0 2.8px rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.05) 0px 1px 2px 0px

Brand Personality

Tone: professional
Energy: medium
Audience: businesses and tech-savvy individuals

Multifactor Brand in the Wild

Image: multifactor.com
Source: multifactor.com

Image: multifactor.com
Source: multifactor.com

Image: multifactor.com
Source: multifactor.com

Image: multifactor.com
Source: multifactor.com

Image: multifactor.com
Source: multifactor.com

Image: multifactor.com
Source: multifactor.com

Frequently Asked Questions

  1. What is Multifactor's primary brand color?
    Multifactor's primary brand color is #62748E. It anchors the visual identity across their website, product UI, and marketing materials.

  2. What accent color does Multifactor use?
    Multifactor uses #E2E8F0 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

  3. What font does Multifactor use?
    Multifactor uses Inter as the primary typeface across body and headings.

  4. Does Multifactor use a light or dark theme?
    Multifactor's primary site uses a light color scheme, with a background of #FFFFFF.

  5. Where can I find Multifactor's logo?
    Multifactor's logo is available directly on their site (https://multifactor.com). The current logo URL is included in the machine-readable JSON profile linked above.

  6. How was this brand profile generated?
    This profile was extracted from https://multifactor.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Multifactor.

Methodology

Brand data on this page was extracted from https://multifactor.com on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Multifactor.