# Mulligan Brand Identity

A complete profile of **Mulligan**'s visual system — colors, typography, components, and personality — extracted from [https://usemulligan.com](https://usemulligan.com/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://usemulligan.com.

### Colors

- **Primary**: `#79FFE1`
- **Accent**: `#79FFE1`
- **Background**: `#FFFFFF`
- **Text Primary**: `#000000`
- **Link**: `#79FFE1`

## Typography

Each font links to its Google Fonts page where available.

### Fonts

- **Primary**: sf pro text  
- **Heading**: sf pro text

[sf pro text Google Fonts →](https://fonts.google.com/specimen/sf+pro+text)

### Font Stacks

- Body: sf pro text, sf pro icons, helvetica neue, helvetica, arial, sans-serif
- Heading: sf pro text, sf pro icons, helvetica neue, helvetica, arial, sans-serif

```
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.
```

## Visual Assets

## Brand Personality

**Tone:** professional  
**Energy:** medium  
**Audience:** unknown

## Mulligan Brand in the Wild

Image: [ispot.tv](https://images-cdn.ispot.tv/ad/TxKT/default-large.jpg)  
Source: [ispot.tv](https://www.ispot.tv/ad/TxKT/golfnow-mulligan)

Image: [media.licdn.com](https://media.licdn.com/dms/image/v2/D4D05AQFMLGeFRM-E9g/videocover-high/videocover-high/0/1690312951222?e=2147483647&v=beta&t=7hHggwFvb6fXkLX0RhsXdTVJbLmV3N4lpLWTRrVRt_Q)  
Source: [linkedin.com](https://www.linkedin.com/posts/mulligan-concept_mulliganconcept-mobilisationwithmovement-activity-7089686409560649728-dWn_)

Image: [cdn.myportfolio.com](https://cdn.myportfolio.com/f063f903-4346-45a4-8996-dca7f68d8547/44a1bfdd-be46-44ba-ba2d-51abce72a3a5_rw_600.png?h=2bd6c37f002055d3d4e2e0914ba5c80a)  
Source: [sarduydesign.com](https://sarduydesign.com/copy-of-campbell-health-center)

Image: [fashiongonerogue.com](https://www.fashiongonerogue.com/wp-content/uploads/2025/01/Carey-Mulligan-Prada-Spring-2025-Ad06.jpg)  
Source: [fashiongonerogue.com](https://www.fashiongonerogue.com/prada-spring-2025-ad-carey-mulligan/)

Image: [mulliganconceptapp.com](https://mulliganconceptapp.com/wp-content/uploads/2024/11/mulligan-home.png)  
Source: [mulliganconceptapp.com](https://mulliganconceptapp.com/)

Image: [s.yimg.com](https://s.yimg.com/ny/api/res/1.2/JfCGeyo4guMzjMI52ReUIw--/YXBwaWQ9aGlnaGxhbmRlcjt3PTIwNDg7aD0xMTUyO2NmPXdlYnA-/https://media.zenfs.com/en/comingsoon_net_477/d82e0c57dd573edc3d61aec7aa757f34)  
Source: [yahoo.com](https://www.yahoo.com/entertainment/mulligan-streaming-watch-stream-online-121019932.html)

## Frequently Asked Questions

**What is Mulligan's primary brand color?**  
Mulligan's primary brand color is `#79FFE1`. It anchors the visual identity across their website, product UI, and marketing materials.

**What font does Mulligan use?**  
Mulligan uses sf pro text as the primary typeface across body and headings.

**Does Mulligan use a light or dark theme?**  
Mulligan's primary site uses a light color scheme, with a background of `#FFFFFF`.

**How was this brand profile generated?**  
This profile was extracted from [https://usemulligan.com](https://usemulligan.com) using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Mulligan.

## Methodology

Brand data on this page was extracted from [https://usemulligan.com](https://usemulligan.com/) on 2026-07-27 using the [Firecrawl](https://firecrawl.dev/) branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by **CharacterQuilt** and is not affiliated with or endorsed by Mulligan.