mth sense.json

Mth Sense Brand Identity

A complete profile of Mth Sense's visual system — colors, typography, components, and personality — extracted from http://www.mthsense.com/. Built for designers, agents, and AI tools.

Page: https://characterquilt.com/branding/mth-sense
Machine-readable JSON: https://characterquilt.com/branding/mth-sense.json

Quick Facts

Field	Value
Primary	#274172
Accent	#288BFA
Body Font	Avenir
Heading Font	Avenir

Color Palette

primary: #274172
secondary: #288BFA
accent: #288BFA
background: #FFFFFF
textPrimary: #2B3655
link: #2B3655

Typography

primary: Avenir — Google Fonts
heading: Avenir — Google Fonts

Visual Assets

Logo:

UI Components

buttonPrimary: background=#288BFA, textColor=#FFFFFF, borderRadius=4px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: business professionals

Mth Sense Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

RevSense
- Image:
- Source: RevSense
Mth Sense | The Org
- Image:
- Source: The Org
Top 9 App Monetization Products in User Acquisition
- Image:
- Source: SaaSHub
Lecture 2.1 - Chapter 1: Sampling Methods (1.3 - 1.4) - Studocu
- Image:
- Source: Studocu

Working with these fonts

Not found on Google Fonts? Follow the instructions if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

Open the company's homepage in a browser with DevTools open.
In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
For each captured font URL: right-click → Save As to download the file locally.
View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Avenir",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#274172",
    "secondary": "#288BFA",
    "accent": "#288BFA",
    "background": "#FFFFFF",
    "textPrimary": "#2B3655",
    "link": "#2B3655"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Avenir",
      "heading": "Avenir"
    },
    "fontStacks": {
      "heading": [
        "Avenir",
        "sans-serif"
      ],
      "body": [
        "Avenir",
        "sans-serif"
      ],
      "paragraph": [
        "Avenir",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "64px",
      "h2": "40px",
      "body": "24px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#288BFA",
      "textColor": "#FFFFFF",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://mthsense.com/images/logo.svg",
    "favicon": null,
    "ogImage": null,
    "logoHref": "/"
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "business professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  }
}