Moving Parts Brand: Colors, Fonts, Logo & Visual Identity
Moving Parts Brand Identity
A complete profile of Moving Parts's visual system — colors, typography, components, and personality — extracted from https://movingparts.io. Built for designers, agents, and AI tools.
Primary
#DADBF3
Accent
#0000FF
Body Font
Inter var
Heading
Inter var
Color Palette
Brand palette extracted from https://movingparts.io.
primary
#DADBF3
rgb(218, 219, 243)
secondary
#2525FF
rgb(37, 37, 255)
accent
#0000FF
rgb(0, 0, 255)
background
#FFFFFF
rgb(255, 255, 255)
textPrimary
#000000
rgb(0, 0, 0)
link
#0000FF
rgb(0, 0, 255)
Typography
Each font links to its Google Fonts page where available.
primary
Inter var
Inter var Google Fonts →
heading
Inter var
Inter var Google Fonts →
Unica77, -apple-system, BlinkMacSystemFont, Inter var, Segoe UI, Roboto, Oxygen, Ubuntu, Cantarell, Open Sans, Helvetica Neue, sans-serif
Visual Assets
%20!important%3B%22%2F%3E%0A%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%3C%2Fsvg%3E)
Logo
Favicon
Social Card
UI Components
Live previews rendered using Moving Parts's actual button styles.
Input
input
background#FCFCFCtextColor#000000borderColornullborderRadius0pxshadownone
Button Primary
buttonPrimary
background#0000FFtextColor#FFFFFFborderRadius0pxshadownone
Button Secondary
buttonSecondary
background#000000textColor#FFFFFFborderRadius0pxshadownone
Brand Personality
Tone: modern Energy: medium Audience: tech-savvy professionals
Moving Parts Brand in the Wild
Real-world brand assets — ads, campaigns, and marketing materials.
Image: movingparts.io
Source: movingparts.io
Image: movingparts.io
Source: movingparts.io
Image: movingparts.io
Source: movingparts.io
Image: movingparts.io
Source: movingparts.io
Image: movingparts.io
Source: movingparts.io
Image: movingparts.io
Source: movingparts.io
Frequently Asked Questions
What is Moving Parts's primary brand color?
Moving Parts's primary brand color is #DADBF3. It anchors the visual identity across their website, product UI, and marketing materials.
What accent color does Moving Parts use?
Moving Parts uses #0000FF as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
What font does Moving Parts use?
Moving Parts uses Inter var as the primary typeface across body and headings.
Does Moving Parts use a light or dark theme?
Moving Parts's primary site uses a light color scheme, with a background of #FFFFFF.
Where can I find Moving Parts's logo?
Moving Parts's logo is available directly on their site (https://movingparts.io). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated?
This profile was extracted from https://movingparts.io using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Moving Parts.
Methodology
Brand data on this page was extracted from https://movingparts.io on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Moving Parts.
Machine-Readable Profile
Direct endpoints for agents, designers, and tooling. No login or auth required.
{
"colorScheme": "light",
"fonts": [
{
"family": "Unica77",
"role": "unknown"
},
{
"family": "Inter var",
"role": "body"
},
{
"family": "Roboto",
"role": "body"
}
],
"colors": {
"primary": "#DADBF3",
"secondary": "#2525FF",
"accent": "#0000FF",
"background": "#FFFFFF",
"textPrimary": "#000000",
"link": "#0000FF"
},
"typography": {
"fontFamilies": {
"primary": "Inter var",
"heading": "Inter var"
},
"fontStacks": {
"heading": [
"Unica77",
"-apple-system",
"BlinkMacSystemFont",
"Inter var",
"Segoe UI",
"Roboto",
"Oxygen",
"Ubuntu",
"Cantarell",
"Open Sans",
"Helvetica Neue",
"sans-serif"
],
"body": [
"Unica77",
"-apple-system",
"BlinkMacSystemFont",
"Inter var",
"Segoe UI",
"Roboto",
"Oxygen",
"Ubuntu",
"Cantarell",
"Open Sans",
"Helvetica Neue",
"sans-serif"
],
"paragraph": [
"Unica77",
"-apple-system",
"BlinkMacSystemFont",
"Inter var",
"Segoe UI",
"Roboto",
"Oxygen",
"Ubuntu",
"Cantarell",
"Open Sans",
"Helvetica Neue",
"sans-serif"
]
},
"fontSizes": {
"h1": "0px",
"h2": "110px",
"body": "40px"
}
},
"spacing": {
"baseUnit": 4,
"borderRadius": "0px"
},
"components": {
"input": {
"background": "#FCFCFC",
"textColor": "#000000",
"borderColor": null,
"borderRadius": "0px",
"borderRadiusCorners": {
"topLeft": "0px",
"topRight": "0px",
"bottomRight": "0px",
"bottomLeft": "0px"
},
"shadow": "none"
},
"buttonPrimary": {
"background": "#0000FF",
"textColor": "#FFFFFF",
"borderRadius": "0px",
"borderRadiusCorners": {
"topLeft": "0px",
"topRight": "0px",
"bottomRight": "0px",
"bottomLeft": "0px"
},
"shadow": "none"
},
"buttonSecondary": {
"background": "#000000",
"textColor": "#FFFFFF",
"borderRadius": "0px",
"borderRadiusCorners": {
"topLeft": "0px",
"topRight": "0px",
"bottomRight": "0px",
"bottomLeft": "0px"
},
"shadow": "none"
}
},
"images": {
"logo": "data:image/svg+xml;utf8,%3Csvg%20role%3D%22presentation%22%20class%3D%22logo%22%20width%3D%22158%22%20height%3D%2259%22%20viewBox%3D%220%200%20158%2059%22%20fill%3D%22none%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20data-fc-idx%3D%220%22%3E%0A%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%3Cpath%20fill-rule%3D%22evenodd%22%20clip-rule%3D%22evenodd%22%20d%3D%22M123.828%201.96507C122.989%200.604257%20121.011%200.604253%20120.172%201.96507L107%2023.3243V2.07407C107%201.48088%20106.519%201%20105.926%201H50.0741C49.4809%201%2049%201.48088%2049%202.07407V8.99986C43.7968%204.04295%2036.7538%200.999939%2029%200.999939C12.9837%200.999939%200%2013.9837%200%2029.9999C0%2046.0162%2012.9837%2058.9999%2029%2058.9999C36.7538%2058.9999%2043.7968%2055.9569%2049%2051V57.9259C49%2058.5191%2049.4809%2059%2050.0741%2059H88.8366C88.8406%2059%2088.8445%2059%2088.8484%2059H155.152C156.833%2059%20157.863%2057.1555%20156.98%2055.7243L123.828%201.96507ZM122%207.57328L93.0618%2054.5H150.938L122%207.57328ZM87.775%2054.5L102.5%2030.6216V5.5H53.5V54.5H87.775ZM49%2044.1543C44.5616%2050.4144%2037.2579%2054.4999%2029%2054.4999C15.469%2054.4999%204.5%2043.5309%204.5%2029.9999C4.5%2016.469%2015.469%205.49994%2029%205.49994C37.2579%205.49994%2044.5616%209.58548%2049%2015.8455V44.1543Z%22%20fill%3D%22currentcolor%22%20style%3D%22fill%3A%20rgb(0%2C%200%2C%200)%20!important%3B%22%2F%3E%0A%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%3C%2Fsvg%3E",
"favicon": "https://movingparts.io/favicon.svg",
"ogImage": "https://movingparts.io/og-image-new.png"
},
"personality": {
"tone": "modern",
"energy": "medium",
"targetAudience": "tech-savvy professionals"
},
"designSystem": {
"framework": "custom",
"componentLibrary": ""
},
"confidence": {
"buttons": 0.95,
"colors": 0.9,
"overall": 0.925
}
}