Moveworks Brand Identity

A complete profile of Moveworks's visual system — colors, typography, components, and personality — extracted from https://moveworks.com. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://moveworks.com.

primary
#A0A6FF
rgb(160, 166, 255)

secondary
#CFD2FF
rgb(207, 210, 255)

accent
#8300E6
rgb(131, 0, 230)

background
#FAF7EC
rgb(250, 247, 236)

textPrimary
#1D1D1D
rgb(29, 29, 29)

link
#8300E6
rgb(131, 0, 230)

Typography

Each font links to its Google Fonts page where available.

primary
IBM Plex Sans
IBM Plex Sans Google Fonts →

heading
IBM Plex Serif
IBM Plex Serif Google Fonts →

Visual Assets

UI Components

Button Primary

background #A0A6FF
textColor #1D1D1D
borderColor #000000
borderRadius 40px
shadow none

Button Secondary

background transparent
textColor #F5F5F5
borderColor #FFFFFF
borderRadius 40px
shadow none

Brand Personality

Tone: modern
Energy: high
Audience: business professionals

Frequently Asked Questions

What is Moveworks's primary brand color?
Moveworks's primary brand color is #A0A6FF. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Moveworks use?
Moveworks uses #8300E6 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Moveworks use?
Moveworks uses IBM Plex Sans for body text and IBM Plex Serif for headings. Fonts were detected on https://moveworks.com as part of their live design system.

Does Moveworks use a light or dark theme?
Moveworks's primary site uses a light color scheme, with a background of #FAF7EC.

Where can I find Moveworks's logo?
Moveworks's logo is available directly on their site (Moveworks Logo). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?
This profile was extracted from https://moveworks.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Moveworks.