Moveworks Brand Identity

A complete profile of Moveworks's visual system — colors, typography, components, and personality — extracted from https://moveworks.com. Built for designers, agents, and AI tools.

Quick Facts

Color Palette

• primary: #A0A6FF
• secondary: #CFD2FF
• accent: #8300E6
• background: #FAF7EC
• textPrimary: #1D1D1D
• link: #8300E6

Typography

• primary: IBM Plex Sans — View Font
• heading: IBM Plex Serif — View Font

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• buttonPrimary: background=#A0A6FF, textColor=#1D1D1D, borderColor=#000000, borderRadius=40px, shadow=none
• buttonSecondary: background=transparent, textColor=#F5F5F5, borderColor=#FFFFFF, borderRadius=40px, shadow=none

Brand Personality

Tone: modern · Energy: high · Audience: business professionals

Moveworks Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• OAuth 2.0 - Authorization Code | Moveworks
  • Image:
  • Source: Documentation
• Moveworks Blog: AI Insights For Employee Support
  • Image:
  • Source: Blog
• Moveworks: One AI Assistant Platform for Every Workflow
  • Image:
  • Source: Platform
• Moveworks Blog: AI Insights For Employee Support
  • Image:
  • Source: Blog
• Large Language Models (LLM) Explained + Examples
  • Image:
  • Source: LLM Blog
• OAuth 2.0 - Authorization Code | Moveworks
  • Image:
  • Source: Documentation

Working with these fonts

Not found on Google Fonts? Follow the recommended steps to capture fonts and implement them in your projects if you have permission to use the fonts.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "IBM Plex Sans",
      "role": "body"
    },
    {
      "family": "IBM Plex Serif",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#A0A6FF",
    "secondary": "#CFD2FF",
    "accent": "#8300E6",
    "background": "#FAF7EC",
    "textPrimary": "#1D1D1D",
    "link": "#8300E6"
  },
  "typography": {
    "fontFamilies": {
      "primary": "IBM Plex Sans",
      "heading": "IBM Plex Serif"
    },
    "fontStacks": {
      "heading": [
        "IBM Plex Serif"
      ],
      "body": [
        "IBM Plex Serif"
      ],
      "paragraph": [
        "IBM Plex Sans"
      ]
    },
    "fontSizes": {
      "h1": "16px",
      "h2": "36px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "23px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#A0A6FF",
      "textColor": "#1D1D1D",
      "borderColor": "#000000",
      "borderRadius": "40px",
      "borderRadiusCorners": {
        "topLeft": "40px",
        "topRight": "40px",
        "bottomRight": "40px",
        "bottomLeft": "40px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "transparent",
      "textColor": "#F5F5F5",
      "borderColor": "#FFFFFF",
      "borderRadius": "40px",
      "borderRadiusCorners": {
        "topLeft": "40px",
        "topRight": "40px",
        "bottomRight": "40px",
        "bottomLeft": "40px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://www.moveworks.com/content/dam/images/internal/logos/moveworks-logo-lockup-black.svg?v=1764969533115",
    "favicon": "https://www.moveworks.com/content/dam/moveworksprogram/icons/moveworks-favicon.png",
    "ogImage": "https://www.moveworks.com/content/dam/images/internal/open-graph/moveworks-open-graph-homepage-v2.jpg",
    "logoHref": "/",
    "logoAlt": "Moveworks"
  },
  "personality": {
    "tone": "modern",
    "energy": "high",
    "targetAudience": "business professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  }
}