# Motives Brand Identity

A complete profile of **Motives**'s visual system — colors, typography, components, and personality — extracted from [https://motives.ai/](https://motives.ai/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://motives.ai/.

| Color   | Hex      | RGB               |
|---------|----------|-------------------|
| Primary | #002FA7  | rgb(0, 47, 167)   |
| Secondary | #001D8A | rgb(0, 29, 138)   |
| Accent  | #002FA7  | rgb(0, 47, 167)   |
| Background | #FFFFFF | rgb(255, 255, 255)|
| Text Primary | #1A1B1F | rgb(26, 27, 31)   |
| Link    | #5C697C  | rgb(92, 105, 124) |

## Typography

Each font links to its Google Fonts page where available.

- **Primary**: Inter
  - [Inter Google Fonts →](https://fonts.google.com/specimen/Inter)
- **Heading**: Montserrat
  - [Montserrat Google Fonts →](https://fonts.google.com/specimen/Montserrat)

## Visual Assets

**Logo**

**Favicon**

**Social Card**

## UI Components

Live previews rendered using Motives's actual button styles.

### Button Primary

- Background: #002FA7
- Text Color: #1A1B1F
- Border Radius: 8px
- Shadow: none

### Button Secondary

- Background: #F2F6FD
- Text Color: #FFFFFF
- Border Radius: 8px
- Shadow: none

## Brand Personality

- **Tone**: professional
- **Energy**: medium
- **Audience**: business professionals

## Frequently Asked Questions

**What is Motives's primary brand color?**  
Motives's primary brand color is #002FA7. It anchors the visual identity across their website, product UI, and marketing materials.

**What font does Motives use?**  
Motives uses Inter for body text and Montserrat for headings. Fonts were detected on https://motives.ai/ as part of their live design system.

**Does Motives use a light or dark theme?**  
Motives's primary site uses a light color scheme, with a background of #FFFFFF.

**Where can I find Motives's logo?**  
Motives's logo is available directly on their site (https://motives.ai/). The current logo URL is included in the machine-readable JSON profile linked above.

**How was this brand profile generated?**  
This profile was extracted from https://motives.ai/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Motives.

## Methodology

Brand data on this page was extracted from [https://motives.ai/](https://motives.ai/) on 2026-07-27 using the [Firecrawl](https://firecrawl.dev/) branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles.