Motives Brand: Colors, Fonts, Logo & Visual Identity
Motives Brand Identity
A complete profile of Motives's visual system — colors, typography, components, and personality — extracted from https://motives.ai/. Built for designers, agents, and AI tools.
Color Palette
Brand palette extracted from https://motives.ai/.
| Color | Hex | RGB |
|---|---|---|
| Primary | #002FA7 | rgb(0, 47, 167) |
| Secondary | #001D8A | rgb(0, 29, 138) |
| Accent | #002FA7 | rgb(0, 47, 167) |
| Background | #FFFFFF | rgb(255, 255, 255) |
| Text Primary | #1A1B1F | rgb(26, 27, 31) |
| Link | #5C697C | rgb(92, 105, 124) |
Typography
Each font links to its Google Fonts page where available.
- Primary: Inter
- Heading: Montserrat
Visual Assets
Logo
Favicon
Social Card
UI Components
Live previews rendered using Motives's actual button styles.
Button Primary
- Background: #002FA7
- Text Color: #1A1B1F
- Border Radius: 8px
- Shadow: none
Button Secondary
- Background: #F2F6FD
- Text Color: #FFFFFF
- Border Radius: 8px
- Shadow: none
Brand Personality
- Tone: professional
- Energy: medium
- Audience: business professionals
Frequently Asked Questions
What is Motives's primary brand color?
Motives's primary brand color is #002FA7. It anchors the visual identity across their website, product UI, and marketing materials.
What font does Motives use?
Motives uses Inter for body text and Montserrat for headings. Fonts were detected on https://motives.ai/ as part of their live design system.
Does Motives use a light or dark theme?
Motives's primary site uses a light color scheme, with a background of #FFFFFF.
Where can I find Motives's logo?
Motives's logo is available directly on their site (https://motives.ai/). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated?
This profile was extracted from https://motives.ai/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Motives.
Methodology
Brand data on this page was extracted from https://motives.ai/ on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles.