Motif Brand Identity

A complete profile of Motif's visual system — colors, typography, components, and personality — extracted from https://motif.io/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://motif.io/.
Primary: #FC6238
Secondary: #989787
Accent: #FC6238
Background: #F1F1EE
Text Primary: #343434
Link: #E35832

Typography

Each font links to its Google Fonts page where available.
Primary: Matter (Google Fonts →)
Heading: Matter (Google Fonts →)

Visual Assets

%22%20class%3D%22l-mark%22%20style%3D%22fill%3A%20none%20!important%3B%22%3E%3Cpath%20d%3D%22M14.4586%200.274631C14.4586%206.95331%2011.8774%209.50277%207.59301%2013.7237C5.99563%2015.2964%202.15557%2019.7923%200.173828%2022.5569L11.225%2031.5452C12.1595%2030.2476%2012.9282%2029.165%2013.3937%2028.4845C14.0566%2027.5112%2015.8444%2025.3849%2017.4911%2023.7628C17.9495%2023.3115%2018.4115%2022.8495%2018.884%2022.377C16.3028%2026.5838%2014.4621%2032.0706%2014.4621%2039.719H28.5529C28.5529%2031.3019%2031.6348%2028.1389%2036.0744%2023.7628C36.5328%2023.3115%2037.0018%2022.846%2037.4778%2022.37C34.8931%2026.5768%2033.0559%2032.0636%2033.0559%2039.719H47.1467C47.1467%2031.3019%2050.2286%2028.1389%2054.6682%2023.7628C56.6887%2021.774%2058.9137%2019.281%2060.8214%2016.8126L49.8266%207.89481C48.3421%209.85187%2046.9281%2011.5973%2044.7771%2013.7166C44.2869%2014.1997%2043.7792%2014.7004%2043.2608%2015.2258C45.5105%2011.481%2047.1397%206.73821%2047.1397%200.267578H33.0489C33.0489%206.94625%2030.4641%209.49572%2026.1798%2013.7166C25.6896%2014.1997%2025.1854%2014.6969%2024.6705%2015.2188C26.9238%2011.4845%2028.5529%206.74526%2028.5529%200.274631H14.4586Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(252%2C%2098%2C%2056)%20!important%3B%22%2F%3E%3C%2Fg%3E%3Cpath%20d%3D%22M136.992%2010.498C141.892%2010.498%20145.618%2011.575%20148.18%2013.7324C150.742%2015.8898%20152.021%2019.7365%20152.021%2025.2725C152.021%2028.0985%20151.694%2030.4601%20151.044%2032.3535C150.397%2034.2433%20149.449%2035.7603%20148.208%2036.8936C146.964%2038.0268%20145.399%2038.8397%20143.505%2039.3184C141.611%2039.8005%20139.445%2040.043%20136.992%2040.043C134.539%2040.043%20132.378%2039.8004%20130.505%2039.3184C128.632%2038.8362%20127.053%2038.0268%20125.773%2036.8936C124.494%2035.7638%20123.531%2034.2469%20122.881%2032.3535C122.231%2030.4531%20121.904%2028.095%20121.904%2025.2725C121.904%2019.733%20123.204%2015.8898%20125.802%2013.7324C128.396%2011.575%20132.125%2010.498%20136.989%2010.498H136.992ZM183.031%2039.5762H175.984V10.6816H183.031V39.5762ZM202.682%205.58887H197.083C196.219%205.58887%20195.874%205.93395%20195.874%206.7959V10.7412H202.671V16.5273H195.898V39.5762H188.742V16.5693H188.746L188.722%2010.7695V6.68359C188.722%202.97422%20191.642%200.0458984%20195.34%200.0458984H202.682V5.58887ZM88.04%200L97.3379%2032.9307L106.639%200H118.671V39.5537H111.527V7.98145L102.612%2039.5537H92.0596L83.1475%207.98145V39.5537H76.0039V0H88.04ZM163.805%2010.6602H170.902V16.4463H163.805V32.8184C163.805%2033.624%20164.149%2033.9648%20164.957%2033.9648H170.777V39.5537H163.463C160.114%2039.5359%20157.495%2037.4108%20156.82%2034.1592C156.729%2033.7123%20156.697%2033.2474%20156.697%2032.79C156.692%2030.0564%20156.688%2023.0519%20156.683%2016.4463H153.441V10.6602H156.678C156.675%206.60523%20156.67%203.4001%20156.67%202.53711H163.805V10.6602ZM136.964%2016.3086C132.023%2016.3087%20128.892%2017.7306%20128.892%2025.2969C128.892%2032.8632%20132.848%2034.2255%20136.964%2034.2256C140.951%2034.2256%20144.79%2033.007%20145.026%2026.0869L145.037%2025.4023C145.037%2017.8712%20141.905%2016.3086%20136.964%2016.3086ZM182.989%206.37695H175.971V0.0244141H182.989V6.37695Z%22%20fill%3D%22currentColor%22%20nav-wordmark%3D%22%22%20class%3D%22l-word%22%20style%3D%22will-change%3A%20opacity%3B%20opacity%3A%201%20!important%3B%20fill%3A%20rgb(52%2C%2052%2C%2052)%20!important%3B%22%2F%3E%3C%2Fsvg%3E)
Logo

Favicon

Social Card

UI Components

Live previews rendered using Motif's actual button styles.

Input

• Background: transparent
• Text Color: #343434
• Border Color: null
• Border Radius: 0px
• Shadow: none

Button Primary

• Background: #FC6238
• Text Color: #FFFFFF
• Border Color: #FC6238
• Border Radius: 14.25px
• Shadow: none

Button Secondary

• Background: #252120
• Text Color: #FFFFFF
• Border Color: #252120
• Border Radius: 14.25px
• Shadow: none

Brand Personality

• Tone: professional
• Energy: medium
• Audience: architects and designers

Motif Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Image: motif-web.b-cdn.net
Source: motif.io

Image: cdn.prod.website-files.com
Source: motif.io

Image: motif-web.b-cdn.net
Source: motif.io

Image: cdn.prod.website-files.com
Source: motif.io

Image: motif-web.b-cdn.net
Source: motif.io

Image: motif-web.b-cdn.net
Source: motif.io

Frequently Asked Questions

• What is Motif's primary brand color?
  Motif's primary brand color is #FC6238. It anchors the visual identity across their website, product UI, and marketing materials.

• What font does Motif use?
  Motif uses Matter as the primary typeface across body and headings.

• Does Motif use a light or dark theme?
  Motif's primary site uses a light color scheme, with a background of #F1F1EE.

• Where can I find Motif's logo?
  Motif's logo is available directly on their site (https://motif.io/). The current logo URL is included in the machine-readable JSON profile linked above.

• How was this brand profile generated?
  This profile was extracted from https://motif.io/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Motif.

Methodology

Brand data on this page was extracted from https://motif.io/ on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles.
Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content.
This page is published by CharacterQuilt and is not affiliated with or endorsed by Motif.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.