Mosaic Brand Identity

A complete profile of Mosaic's visual system — colors, typography, components, and personality — extracted from https://mosaic.so. Built for designers, agents, and AI tools.

Quick Facts

Color Palette

• primary: #1E293B
• secondary: #4E525D
• accent: #FFFFFF
• background: #020817
• textPrimary: #020817
• link: #020817

Typography

• primary: ui-sans-serif — https://fonts.google.com/specimen/ui-sans-serif
• heading: ui-sans-serif — https://fonts.google.com/specimen/ui-sans-serif

Visual Assets

• Favicon: https://mosaic.so/favicon.svg
• Social card (og:image): https://assets.frameapp.ai/newherometa.png

UI Components

• buttonPrimary: background=#FFFFFF, textColor=#000000, borderRadius=9999px, shadow=none
• buttonSecondary: background=#000000, textColor=#FFFFFF, borderRadius=0px, shadow=none

Brand Personality

Tone: modern · Energy: medium · Audience: content creators and video editors

Mosaic Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Templates - AI Video Editing Workflows | Mosaic
  • Image:
  • Source: https://mosaic.so/templates
• Blog - AI Video Editing Insights & Tutorials | Mosaic
  • Image:
  • Source: https://mosaic.so/blog
• Features - Complete AI Video Editing Suite | Mosaic
  • Image:
  • Source: https://mosaic.so/features/ai-avatar
• Templates - AI Video Editing Workflows | Mosaic
  • Image:
  • Source: https://mosaic.so/templates
• Features - Complete AI Video Editing Suite | Mosaic
  • Image:
  • Source: https://mosaic.so/features/cinematic-captions
• Blog - AI Video Editing Insights & Tutorials | Mosaic
  • Image:
  • Source: https://mosaic.so/blog

Working with these fonts

Not found on Google Fonts? Instructions for downloading the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "ui-sans-serif",
      "count": 69
    },
    {
      "family": "system-ui",
      "count": 69
    },
    {
      "family": "sans-serif",
      "count": 69
    },
    {
      "family": "Apple Color Emoji",
      "count": 69
    },
    {
      "family": "Segoe UI Emoji",
      "count": 69
    },
    {
      "family": "Segoe UI Symbol",
      "count": 69
    },
    {
      "family": "Noto Color Emoji",
      "count": 69
    }
  ],
  "colors": {
    "primary": "#1E293B",
    "secondary": "#4E525D",
    "accent": "#FFFFFF",
    "background": "#020817",
    "textPrimary": "#020817",
    "link": "#020817"
  },
  "typography": {
    "fontFamilies": {
      "primary": "ui-sans-serif",
      "heading": "ui-sans-serif"
    },
    "fontStacks": {
      "body": [
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ],
      "heading": [
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ],
      "paragraph": [
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ]
    },
    "fontSizes": {
      "h1": "60px",
      "h2": "36px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "6px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#FFFFFF",
      "textColor": "#000000",
      "borderRadius": "9999px",
      "borderRadiusCorners": {
        "topLeft": "9999px",
        "topRight": "9999px",
        "bottomRight": "9999px",
        "bottomLeft": "9999px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#000000",
      "textColor": "#FFFFFF",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "favicon": "https://mosaic.so/favicon.svg",
    "ogImage": "https://assets.frameapp.ai/newherometa.png"
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "content creators and video editors"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  }
}