Moonvalley Brand Identity

A complete profile of Moonvalley's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #9088BB
• secondary: #DBDAC6
• accent: #9088BB
• background: #100C08
• textPrimary: #100C08
• link: #A2A091

Typography

• primary: Inter — https://fonts.google.com/specimen/Inter
• heading: PP Neue Corp Compact Semibold — https://fonts.google.com/specimen/PP+Neue+Corp+Compact+Semibold

Visual Assets

• Favicon:
• Social card (og:image):

UI Components

• buttonPrimary: background=#9088BB, textColor=#0000EE, borderRadius=12px, shadow=none
• buttonSecondary: background=#100C08, textColor=#0000EE, borderRadius=12px, shadow=none

Brand Personality

Tone: modern · Energy: medium · Audience: creative professionals

Moonvalley Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• moonvalley - the imagination research company
  • Image:
  • Source: https://www.moonvalley.com/team
• moonvalley - the imagination research company
  • Image:
  • Source: https://www.moonvalley.com/team
• Moonvalley - The imagination research company
  • Image:
  • Source: https://app.moonvalley.com/
• moonvalley - the imagination research company
  • Image:
  • Source: https://www.moonvalley.com/
• moonvalley - the imagination research company
  • Image:
  • Source: https://www.moonvalley.com/
• moonvalley - the imagination research company
  • Image:
  • Source: https://www.moonvalley.com/

Working with these fonts

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Machine-Readable Profile

{
 "colorScheme": "dark",
 "fonts": [
  {
   "family": "Inter",
   "role": "body"
  },
  {
   "family": "PP Neue Corp Compact Semibold",
   "role": "heading"
  },
  {
   "family": "PP Neue Corp Compact Medium",
   "role": "unknown"
  }
 ],
 "colors": {
  "primary": "#9088BB",
  "secondary": "#DBDAC6",
  "accent": "#9088BB",
  "background": "#100C08",
  "textPrimary": "#100C08",
  "link": "#A2A091"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Inter",
   "heading": "PP Neue Corp Compact Semibold"
  },
  "fontStacks": {
   "heading": [
    "PP Neue Corp Compact Medium",
    "sans-serif"
   ],
   "body": [
    "sans-serif"
   ],
   "paragraph": [
    "Inter",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "80px",
   "h2": "68px",
   "body": "14px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "0px"
 },
 "components": {
  "buttonPrimary": {
   "background": "#9088BB",
   "textColor": "#0000EE",
   "borderRadius": "12px",
   "borderRadiusCorners": {
    "topLeft": "12px",
    "topRight": "12px",
    "bottomRight": "12px",
    "bottomLeft": "12px"
   },
   "shadow": "none"
  },
  "buttonSecondary": {
   "background": "#100C08",
   "textColor": "#0000EE",
   "borderRadius": "12px",
   "borderRadiusCorners": {
    "topLeft": "12px",
    "topRight": "12px",
    "bottomRight": "12px",
    "bottomLeft": "12px"
   },
   "shadow": "none"
  }
 },
 "images": {
  "favicon": "https://framerusercontent.com/images/LsB560pLPHYB0QMPIFsRdGqJCxk.png",
  "ogImage": "https://framerusercontent.com/images/Ig37EUbAl2HFWWFfsy9PM6MVk.png"
 },
 "personality": {
  "tone": "modern",
  "energy": "medium",
  "targetAudience": "creative professionals"
 },
 "designSystem": {
  "framework": "custom",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.95,
  "colors": 0.9,
  "overall": 0.925
 }
}