# Monday.com Brand Identity

A complete profile of **Monday.com**'s visual system — colors, typography, components, and personality — extracted from [https://monday.com](https://monday.com/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://monday.com.

- **Primary**: #6161FF
- **Secondary**: #F0F3FF
- **Accent**: #6161FF
- **Background**: #FFFFFF
- **Text Primary**: #000000
- **Link**: #676879

## Typography

Each font links to its Google Fonts page where available.

- **Body Font**: Roboto  
[Roboto Google Fonts →](https://fonts.google.com/specimen/Roboto)
- **Heading**: Poppins  
[Poppins Google Fonts →](https://fonts.google.com/specimen/Poppins)

## Visual Assets

Logo

Favicon

Social Card

## UI Components

Live previews rendered using Monday.com's actual button styles.

### Input
- **Background**: #FFFFFF  
- **Text Color**: #333333  
- **Border Color**: null  
- **Border Radius**: 0px  
- **Shadow**: none

### Button Primary
- **Background**: #6161FF  
- **Text Color**: #FFFFFF  
- **Border Radius**: 160px  
- **Shadow**: none

### Button Secondary
- **Background**: #EDF1FC  
- **Text Color**: #000000  
- **Border Radius**: 8px  
- **Shadow**: none

## Brand Personality

**Tone:** modern  
**Energy:** high  
**Audience:** business professionals and teams

## Monday.com Brand in the Wild

Image: [cdn.airops.com](https://cdn.airops.com/rails/active_storage/blobs/proxy/eyJfcmFpbHMiOnsiZGF0YSI6Mjg2NzQ1LCJwdXIiOiJibG9iX2lkIn19--9d4bc5fe0c5f76c487358d4491eb5cfa7286703d/Workflows%20builder.jpg)  
Source: [monday.com](https://monday.com/blog/marketing/human-resource-management/)

Image: [res.cloudinary.com](https://res.cloudinary.com/monday-blogs/w_1024,h_512,c_fit/fl_lossy,f_auto,q_auto/wp-blog/2020/05/Blog-post-4.png)  
Source: [monday.com](https://monday.com/blog/marketing/content-management-templates/)

Image: [monday.com](https://monday.com/blog/wp-content/uploads/2021/07/monday-vs-asana.png)  
Source: [monday.com](https://monday.com/blog/project-management/asana-vs-monday-com-which-to-choose/)

Image: [res.cloudinary.com](https://res.cloudinary.com/monday-blogs/w_768,h_384,c_fit/fl_lossy,f_auto,q_auto/wp-blog/2022/05/Blog-cover-1.webp)  
Source: [monday.com](https://monday.com/blog/nonprofit/)

Image: [cdn.prod.website-files.com](https://cdn.prod.website-files.com/656da6fea306219773d04208/68dbce2eef2aac3fba485bed_hero-tab-wm-portfolio-risk-pt.webp)  
Source: [monday.com](https://monday.com/w/pt/ai)

Image: [res.cloudinary.com](https://res.cloudinary.com/monday-blogs/fl_lossy,f_auto,q_auto/wp-blog/2025/04/AI-CRM.png)  
Source: [monday.com](https://monday.com/blog)

## Frequently Asked Questions

1. **What is Monday.com's primary brand color?**  
   Monday.com's primary brand color is #6161FF. It anchors the visual identity across their website, product UI, and marketing materials.
2. **What font does Monday.com use?**  
   Monday.com uses Roboto for body text and Poppins for headings. Fonts were detected on https://monday.com as part of their live design system.
3. **Does Monday.com use a light or dark theme?**  
   Monday.com's primary site uses a light color scheme, with a background of #FFFFFF.
4. **Where can I find Monday.com's logo?**  
   Monday.com's logo is available directly on their site (https://monday.com). The current logo URL is included in the machine-readable JSON profile linked above.
5. **How was this brand profile generated?**  
   This profile was extracted from https://monday.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Monday.com.

## Methodology

Brand data on this page was extracted from [https://monday.com](https://monday.com/) on 2026-07-27 using the [Firecrawl](https://firecrawl.dev/) branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by **CharacterQuilt** and is not affiliated with or endorsed by Monday.com.