Momentus Brand Identity

A complete profile of Momentus's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #1863DC
• secondary: #452F90
• accent: #ED1865
• background: #1E1E1E
• textPrimary: #ED1865
• link: #ED1865

Typography

• primary: Helvetica Neue — https://fonts.google.com/specimen/Helvetica+Neue
• heading: Rift — https://fonts.google.com/specimen/Rift

Visual Assets

• Logo:
• Favicon:

UI Components

• input: background=transparent, textColor=#606266, borderColor=null, borderRadius=7px, shadow=none
• buttonPrimary: background=#1863DC, textColor=#FFFFFF, borderColor=#1863DC, borderRadius=2px, shadow=none
• buttonSecondary: background=#FFFFFF, textColor=#1863DC, borderColor=#1863DC, borderRadius=2px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: space industry professionals

Momentus Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Update from Momentus CEO John Rood (Video and Blog)
  • Image:
  • Source: https://momentus.space/update-from-momentus-ceo-john-rood/
• Our Missions
  • Image:
  • Source: https://momentus.space/missions/
• zippo ALIEN 20th ANNIVERSARY ライター エイリアン ALIEN 20th ANNIVERSARY ZIPPO
  • Image:
  • Source: https://momentus.space/?m=0428793e65b
• zippo ALIEN 20th ANNIVERSARY ライター エイリアン ALIEN 20th ANNIVERSARY ZIPPO
  • Image:
  • Source: https://momentus.space/?m=0428793e65b
• zippo ALIEN 20th ANNIVERSARY ライター エイリアン ALIEN 20th ANNIVERSARY ZIPPO
  • Image:
  • Source: https://momentus.space/?m=0428793e65b
• zippo ALIEN 20th ANNIVERSARY ライター エイリアン ALIEN 20th ANNIVERSARY ZIPPO
  • Image:
  • Source: https://momentus.space/?m=0428793e65b

Working with these fonts

Not found on Google Fonts? Instructions to help you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page, clicking around to capture fonts.
4. For each captured font URL: right-click → Save As to download.
5. View the page's CSS and copy the matching @font-face declarations.

Machine-Readable Profile

{
 "colorScheme": "dark",
 "fonts": [
     {
      "family": "Helvetica Neue",
      "role": "body"
     },
     {
      "family": "Source Sans Pro",
      "role": "body"
     },
     {
      "family": "Rift",
      "role": "heading"
     },
     {
      "family": "Roboto",
      "role": "body"
     }
 ],
 "colors": {
  "primary": "#1863DC",
  "secondary": "#452F90",
  "accent": "#ED1865",
  "background": "#1E1E1E",
  "textPrimary": "#ED1865",
  "link": "#ED1865"
 },
 "typography": {
  "fontFamilies": {
    "primary": "Helvetica Neue",
    "heading": "Rift"
  },
  "fontStacks": {
    "heading": [
      "Rift",
      "Helvetica",
      "Arial",
      "sans-serif"
    ],
    "body": [
      "source-sans-pro",
      "Helvetica Neue",
      "Helvetica",
      "Arial",
      "sans-serif"
    ],
    "paragraph": [
      "source-sans-pro",
      "Helvetica Neue",
      "Helvetica",
      "Arial",
      "sans-serif"
    ]
  },
  "fontSizes": {
    "h1": "80px",
    "h2": "60px",
    "body": "18px"
  }
 },
 "spacing": {
  "baseUnit": 12,
  "borderRadius": "3px"
 },
 "components": {
  "input": {
    "background": "transparent",
    "textColor": "#606266",
    "borderColor": null,
    "borderRadius": "7px",
    "shadow": "none"
  },
  "buttonPrimary": {
    "background": "#1863DC",
    "textColor": "#FFFFFF",
    "borderColor": "#1863DC",
    "borderRadius": "2px",
    "shadow": "none"
  },
  "buttonSecondary": {
    "background": "#FFFFFF",
    "textColor": "#1863DC",
    "borderColor": "#1863DC",
    "borderRadius": "2px",
    "shadow": "none"
  }
 },
 "images": {
  "logo": "https://momentus.space/wp-content/themes/_MOMENTUS_/assets/static/img/brand/momentus-logo-mark-color.svg",
  "favicon": "https://momentus.space/icons/apple-touch-icon.png",
  "ogImage": null,
  "logoHref": "https://momentus.space/"
 },
 "personality": {
  "tone": "professional",
  "energy": "medium",
  "targetAudience": "space industry professionals"
 },
 "designSystem": {
  "framework": "custom",
  "componentLibrary": ""
 },
}