# Moment Brand Identity

A complete profile of **Moment**'s visual system — colors, typography, components, and personality — extracted from [https://moment.com/](https://moment.com/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://moment.com/.  
primary  
`#34D399`  
`rgb(52, 211, 153)`  
secondary  
`#566869`  
`rgb(86, 104, 105)`  
accent  
`#34D399`  
`rgb(52, 211, 153)`  
background  
`#FFFFFF`  
`rgb(255, 255, 255)`  
textPrimary  
`#183334`  
`rgb(24, 51, 52)`  
link  
`#183334`  
`rgb(24, 51, 52)`

## Typography

Each font links to its Google Fonts page where available.

primary  
Lausanne  
Lausanne [Google Fonts →](https://fonts.google.com/specimen/Lausanne)  
heading  
Lausanne  
Lausanne [Google Fonts →](https://fonts.google.com/specimen/Lausanne)  
Lausanne, system-ui, sans-serif

## Visual Assets

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## Brand Personality

**Tone:** professional  
**Energy:** medium  
**Audience:** investment managers and financial professionals

## Moment Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Image: [moment.com](https://moment.com/_astro/jp-morgan-chase-chase.uesq3P6E_Z1JIn6o.webp)

Image: [moment.com](https://moment.com/_astro/tech-week-panel.DcDg2N_z_Z1wsVTN.webp)

Image: [moment.com](https://moment.com/_astro/tech-week-dinner.a452hLRA_Z2j1CkC.webp)

Image: [moment.com](https://moment.com/_astro/coverImage.DRZ3LYcK_1OVhsn.webp)

Image: [moment.com](https://moment.com/_astro/series-b-nasdaq.DxiVwB7R.jpg)

Image: [image.mux.com](https://image.mux.com/524EuTvwRGIwRfbnOGiyVa5nYeqh39Wi01FKMm6h2ZWA/thumbnail.webp?time=11)

## Frequently Asked Questions

What is Moment's primary brand color?  
Moment's primary brand color is `#34D399`. It anchors the visual identity across their website, product UI, and marketing materials.

What font does Moment use?  
Moment uses Lausanne as the primary typeface across body and headings.

Does Moment use a light or dark theme?  
Moment's primary site uses a light color scheme, with a background of `#FFFFFF`.

Where can I find Moment's logo?  
Moment's logo is available directly on their site (https://moment.com/). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?  
This profile was extracted from https://moment.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Moment.