mollie.json

Mollie Brand Identity

A complete profile of Mollie's visual system — colors, typography, components, and personality — extracted from https://www.mollie.com/. Built for designers, agents, and AI tools.

Quick Facts

Field Value
Primary #E07122
Accent #E07122
Body Font Inter
Heading Font Inter

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: professional · Energy: medium · Audience: businesses of every size

Mollie Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#E07122",
    "secondary": "#331300",
    "accent": "#E07122",
    "background": "#FFFFFF",
    "textPrimary": "#0000EE",
    "link": "#0000EE"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Inter"
    },
    "fontStacks": {
      "heading": [
        "Inter",
        "sans-serif"
      ],
      "body": [
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "72px",
      "h2": "18px",
      "body": "15px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "12px"
  },
  "components": {
    "input": {
      "background": "#EFEFEF",
      "textColor": "#000000",
      "borderColor": "#767676",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#E07122",
      "textColor": "#0000EE",
      "borderRadius": "12px",
      "borderRadiusCorners": {
        "topLeft": "12px",
        "topRight": "12px",
        "bottomRight": "12px",
        "bottomLeft": "12px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#0000EE",
      "borderRadius": "12px",
      "borderRadiusCorners": {
        "topLeft": "12px",
        "topRight": "12px",
        "bottomRight": "12px",
        "bottomLeft": "12px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20style%3D%22width%3A100%25%3Bheight%3A100%25%3B%22%20viewBox%3D%220%200%2054%2016%22%20preserveAspectRatio%3D%22none%22%20width%3D%22100%25%22%20height%3D%22100%25%22%20data-fc-idx%3D%220%22%3E%3Csvg%20width%3D%2254%22%20height%3D%2216%22%20viewBox%3D%220%200%2054%2016%22%20fill%3D%22none%22%20id%3D%22svg-1727551112_2205%22%3E%0A%3Cpath%20fill-rule%3D%22evenodd%22%20clip-rule%3D%22evenodd%22%20d%3D%22M40.7085%203.35548C41.6337%203.35548%2042.3838%202.60433%2042.3838%201.67774C42.3838%200.751151%2041.6337%200%2040.7085%200C39.7833%200%2039.0332%200.751151%2039.0332%201.67774C39.0332%202.60433%2039.7833%203.35548%2040.7085%203.35548ZM22.8399%205.21793C19.8747%205.21793%2017.4678%207.63388%2017.4678%2010.5979C17.4678%2013.5619%2019.8803%2015.9779%2022.8399%2015.9779C25.7996%2015.9779%2028.212%2013.5619%2028.212%2010.5979C28.212%207.63388%2025.8052%205.21793%2022.8399%205.21793ZM22.8399%2013.4332C21.2819%2013.4332%2020.0143%2012.1638%2020.0143%2010.6035C20.0143%209.04322%2021.2819%207.77369%2022.8399%207.77369C24.3979%207.77369%2025.6656%209.04322%2025.6656%2010.6035C25.6656%2012.1638%2024.3979%2013.4332%2022.8399%2013.4332ZM11.4589%205.20637C11.5985%205.20637%2011.7326%205.21196%2011.8722%205.22315C13.0449%205.32381%2014.1226%205.86628%2014.9101%206.7499C15.6974%207.62791%2016.133%208.76322%2016.133%209.94317V15.7594H13.5642V9.87047C13.5586%208.71281%2012.6037%207.76772%2011.4422%207.76772C11.3752%207.76772%2011.3026%207.77331%2011.23%207.77891C10.1913%207.88517%209.32014%208.86947%209.32014%209.93199V15.7594H6.7514V9.88725C6.74581%208.724%205.79648%207.77331%204.63495%207.77331C4.56795%207.77331%204.49534%207.77891%204.42275%207.7845C3.38966%207.89076%202.51293%208.87506%202.51293%209.94317V15.7594H0V9.87047C0%207.29795%202.09411%205.20637%204.66287%205.20637C5.94726%205.20637%207.17022%205.74324%208.05254%206.67719C8.93489%205.73765%2010.1634%205.20637%2011.4589%205.20637ZM32.1664%200.251824H29.5976V15.7709H32.1664V0.251824ZM34.5114%200.251824H37.0802V15.7709H34.5114V0.251824ZM41.994%205.47478H39.4253V15.7649H41.994V5.47478ZM52.508%206.72752C53.4685%207.7062%2053.999%208.9925%2053.999%2010.357V11.537H46.1866C46.5328%2012.7786%2047.6609%2013.651%2048.9676%2013.651C49.9896%2013.651%2050.9109%2013.1309%2051.4414%2012.2529L51.5475%2012.0796L53.6695%2013.1253L53.5467%2013.3322C52.5806%2014.9596%2050.8104%2015.9719%2048.923%2015.9719H48.9174C47.4766%2015.9719%2046.1252%2015.4015%2045.1033%2014.3668C44.0814%2013.3322%2043.5285%2011.9676%2043.5453%2010.5248C43.562%209.10994%2044.1205%207.7845%2045.1145%206.78345C46.1084%205.78239%2047.4375%205.22315%2048.8447%205.20637H48.9118C50.2687%205.20637%2051.5419%205.74884%2052.508%206.72752ZM51.4023%209.41192C51.0337%208.31577%2049.984%207.54402%2048.8112%207.54402C47.6385%207.54402%2046.5887%208.31577%2046.2257%209.41192H51.4023Z%22%20fill%3D%22white%22%2F%3E%0A%3C%2Fsvg%3E%3C%2Fsvg%3E",
    "favicon": "https://framerusercontent.com/images/SeL6IJlQ4Ae7noV1fXjkTlqvo.png",
    "ogImage": "https://framerusercontent.com/assets/OGNEOATN76f0KjF5uWk3paag.png",
    "logoHref": "./"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located at the top, links to the homepage, and matches the brand inferred from the URL and page title.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Get started",
      "reasoning": "Button #0 with text 'Get started' uses the vibrant brand color #E07122, making it the most prominent and action-oriented CTA, aligning with typical primary button characteristics."
    },
    "secondary": {
      "index": 14,
      "text": "Learn more",
      "reasoning": "Button #1 with text 'Learn more' has a different background color (#FFFFFF) and serves as a secondary action, providing additional information rather than immediate engagement."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "businesses of every size"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located at the top, links to the homepage, and matches the brand inferred from the URL and page title.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}