Mojo Brand: Colors, Fonts, Logo & Visual Identity

Mojo Brand Identity

A complete profile of Mojo's visual system — colors, typography, components, and personality — extracted from https://mojo-app.com. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://mojo-app.com.

Color	Hex Code	RGB Values
Primary	#ECF1FF	rgb(236, 241, 255)
Secondary	#FF8762	rgb(255, 135, 98)
Accent	#FFF3EF	rgb(255, 243, 239)
Background	#ECF1FF	rgb(236, 241, 255)
Text Primary	#1E1E1E	rgb(30, 30, 30)
Link	#FFF3EF	rgb(255, 243, 239)

Typography

Each font links to its Google Fonts page where available.
Primary: Matter
Heading: Matter

Visual Assets

Logo

Favicon

Social Card

UI Components

Live previews rendered using Mojo's actual button styles.

Button Primary

Background: #FFF3EF
Text Color: #1E1E1E
Border Radius: 32px
Shadow: none

Button Secondary

Background: #F3FBF9
Text Color: #1E1E1E
Border Radius: 32px
Shadow: none

Brand Personality

Tone: modern
Energy: high
Audience: small businesses

Mojo Brand in the Wild

Image: images.prismic.io
Source: mojo-app.com

Frequently Asked Questions

What is Mojo's primary brand color?
Mojo's primary brand color is #ECF1FF. It anchors the visual identity across their website, product UI, and marketing materials.
What accent color does Mojo use?
Mojo uses #FFF3EF as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
What font does Mojo use?
Mojo uses Matter as the primary typeface across body and headings.
Does Mojo use a light or dark theme?
Mojo's primary site uses a light color scheme, with a background of #ECF1FF.
Where can I find Mojo's logo?
Mojo's logo is available directly on their site (mojo-app.com).
How was this brand profile generated?
This profile was extracted from https://mojo-app.com using the Firecrawl branding extraction API.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Matter",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#ECF1FF",
    "secondary": "#FF8762",
    "accent": "#FFF3EF",
    "background": "#ECF1FF",
    "textPrimary": "#1E1E1E",
    "link": "#FFF3EF"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Matter",
      "heading": "Matter"
    },
    "fontStacks": {
      "heading": ["Matter", "sans-serif"],
      "body": ["Matter", "sans-serif"],
      "paragraph": ["Matter", "sans-serif"]
    },
    "fontSizes": {
      "h1": "20px",
      "h2": "82px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "16px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#FFF3EF",
      "textColor": "#1E1E1E",
      "borderRadius": "32px",
      "borderRadiusCorners": {
        "topLeft": "32px",
        "topRight": "32px",
        "bottomRight": "32px",
        "bottomLeft": "32px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#F3FBF9",
      "textColor": "#1E1E1E",
      "borderRadius": "32px",
      "borderRadiusCorners": {
        "topLeft": "32px",
        "topRight": "32px",
        "bottomRight": "32px",
        "bottomLeft": "32px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://mojo-app.com/logo_mojo.svg",
    "favicon": "https://mojo-app.com/favicon.ico",
    "ogImage": "https://images.prismic.io/mojo-website/b698dadf-3ff1-47cf-adaf-17ed57495a47_share.png?auto=compress,format?fit=crop&w=1200&w=630",
    "logoHref": "/",
    "logoAlt": "mojo"
  },
  "personality": {
    "tone": "modern",
    "energy": "high",
    "targetAudience": "small businesses"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  }
}