Modular Brand: Colors, Fonts, Logo & Visual Identity

Modular Brand Identity

A complete profile of Modular's visual system — colors, typography, components, and personality — extracted from https://www.modular.com/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://www.modular.com/.

primary: #637BFF
secondary: #ECEFFF
accent: #637BFF
background: #FFFFFF
textPrimary: #020C13
link: #020C13

Typography

Each font links to its Google Fonts page where available.

primary: Inter
heading: TT Hoves
Inter Google Fonts →
TT Hoves Google Fonts →

UI Components

Live previews rendered using Modular's actual button styles.

Button Primary
background: #637BFF
textColor: #FFFFFF
borderRadius: 4px
shadow: none
Button Secondary
background: transparent
textColor: #676D71
borderColor: #E5E9EF
borderRadius: 4px
shadow: none

Brand Personality

Tone: modern
Energy: medium
Audience: tech professionals and businesses

Modular Brand in the Wild

Image: cdn.prod.website-files.com
Source: modular.com

Frequently Asked Questions

What is Modular's primary brand color?
Modular's primary brand color is #637BFF. It anchors the visual identity across their website, product UI, and marketing materials.
What font does Modular use?
Modular uses Inter for body text and TT Hoves for headings. Fonts were detected on https://www.modular.com/ as part of their live design system.
Does Modular use a light or dark theme?
Modular's primary site uses a light color scheme, with a background of #FFFFFF.
Where can I find Modular's logo?
Modular's logo is available directly on their site (https://www.modular.com/). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated?
This profile was extracted from https://www.modular.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Modular.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "TT Hoves",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#637BFF",
    "secondary": "#ECEFFF",
    "accent": "#637BFF",
    "background": "#FFFFFF",
    "textPrimary": "#020C13",
    "link": "#020C13"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "TT Hoves"
    },
    "fontStacks": {
      "heading": [
        "TT Hoves",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "Inter",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "60px",
      "h2": "40px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#637BFF",
      "textColor": "#FFFFFF",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "transparent",
      "textColor": "#676D71",
      "borderColor": "#E5E9EF",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "data:image/svg+xml;utf8,%3Csvg%20width%3D%22100%25%22%20height%3D%22100%25%22%20viewBox%3D%220%200%2094%2020%22%20fill%3D%22none%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20data-fc-idx%3D%220%22%3E%0A%20%20%3Cpath%20d%3D%22M30.2298%205.35211C26.4405%205.35211%2023.4933%208.30986%2023.4933%2012.6761C23.4933%2017.0423%2026.4405%2020%2030.2298%2020C34.019%2020%2036.9662%2017.0423%2036.9662%2012.6761C36.9662%208.30986%2034.019%205.35211%2030.2298%205.35211ZM30.2298%2018.0282C27.6755%2018.0282%2025.5985%2015.9155%2025.5985%2012.6761C25.5985%209.43662%2027.6755%207.32394%2030.2298%207.32394C32.784%207.32394%2034.8611%209.43662%2034.8611%2012.6761C34.8611%2015.9155%2032.784%2018.0282%2030.2298%2018.0282ZM49.4006%207.60563H49.2602C48.1375%206.16901%2046.7621%205.35211%2044.7693%205.35211C41.0923%205.35211%2038.3135%208.30986%2038.3135%2012.6761C38.3135%2017.0423%2041.0923%2020%2044.7693%2020C46.7621%2020%2048.1375%2019.1831%2049.2602%2017.7465H49.4006V19.7183H51.5057V0H49.4006V7.60563ZM44.9096%2018.0282C42.5238%2018.0282%2040.4186%2015.9155%2040.4186%2012.6761C40.4186%209.43662%2042.5238%207.32394%2044.9096%207.32394C47.2954%207.32394%2049.4006%209.43662%2049.4006%2012.6761C49.4006%2015.9155%2047.2954%2018.0282%2044.9096%2018.0282ZM63.5471%205.6338H65.6522V19.7183H63.5471V18.169H63.4067C63.098%2018.5352%2062.7612%2018.8451%2062.3401%2019.0986C61.6384%2019.5493%2060.628%2020%2059.1965%2020C55.9686%2020%2053.5828%2017.6056%2053.5828%2014.0845V5.6338H55.6879V14.0845C55.6879%2016.338%2057.372%2018.0282%2059.4771%2018.0282C61.7226%2018.0282%2063.5471%2016.1972%2063.5471%2014.0845V5.6338ZM67.7293%200H69.8344V19.7183H67.7293V0ZM82.5214%207.60563H82.3811C81.2583%206.16901%2079.883%205.35211%2077.8901%205.35211C74.2131%205.35211%2071.4343%208.30986%2071.4343%2012.6761C71.4343%2017.0423%2074.2131%2020%2077.8901%2020C79.883%2020%2081.2583%2019.1831%2082.3811%2017.7465H82.5214V19.7183H84.6265V5.6338H82.5214V7.60563ZM78.0304%2018.0282C75.6446%2018.0282%2073.5395%2015.9155%2073.5395%2012.6761C73.5395%209.43662%2075.6446%207.32394%2078.0304%207.32394C80.4163%207.32394%2082.5214%209.43662%2082.5214%2012.6761C82.5214%2015.9155%2080.4163%2018.0282%2078.0304%2018.0282ZM94%205.6338V7.60563H88.9491C88.8719%207.60563%2088.8087%207.66901%2088.8087%207.74648V19.7183H86.7036V7.60563H88.6684C88.7456%207.60563%2088.8087%207.54225%2088.8087%207.46479V5.6338H94ZM19.7883%202.95775H21.8934V19.7183H19.648V3.09859C19.648%203.02113%2019.5848%202.95775%2019.5076%202.95775H18.5252L12.6308%2019.7183H9.26261L3.36822%202.95775H2.24548V19.7183H0V0H4.6313L10.666%2017.1831H11.2274L17.2621%200H19.648V2.8169C19.648%202.89437%2019.7111%202.95775%2019.7883%202.95775Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(2%2C%2012%2C%2019)%20!important%3B%22%2F%3E%0A%3C%2Fsvg%3E",
    "favicon": "https://cdn.prod.website-files.com/68c9c3107effc2ea46e1a81f/68c9c3107effc2ea46e1a9b2_favicon.svg",
    "ogImage": "https://cdn.prod.website-files.com/68c9c3107effc2ea46e1a81f/694200ddc90d7f2b96a6eb0f_og-image-2026.png",
    "logoHref": "/"
  }
}