Modern Treasury Brand: Colors, Fonts, Logo & Visual Identity

Modern Treasury Brand Identity

A complete profile of Modern Treasury's visual system — colors, typography, components, and personality — extracted from http://www.moderntreasury.com/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from http://www.moderntreasury.com/.

Primary: #543B4E
- rgb(84, 59, 78)
Secondary: #0C221D
- rgb(12, 34, 29)
Accent: #BAE0CF
- rgb(186, 224, 207)
Background: #FFFFFF
- rgb(255, 255, 255)
Text Primary: #151515
- rgb(21, 21, 21)
Link: #BAE0CF
- rgb(186, 224, 207)

Typography

Each font links to its Google Fonts page where available.

Primary: mt-sans
- Google Fonts →
Heading: mt-neue-display
- Google Fonts →

mt-neue-display, ui-sans-serif, system-ui, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji

Visual Assets

%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M0%206.09375V20H4.6875V7.65625L0%206.09375Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(41%2C%20115%2C%2092)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M20%206.09375V20H15.3125V7.65625L20%206.09375Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(41%2C%20115%2C%2092)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M12.3438%208.59375L11.2649%208.95336C10.7956%209.1098%2010.5609%209.18802%2010.3209%209.21909C10.1078%209.24666%209.89216%209.24666%209.67914%209.21909C9.43907%209.18802%209.20441%209.1098%208.73509%208.95336L7.65625%208.59375V20H12.3438V8.59375Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(41%2C%20115%2C%2092)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M80.4814%2017.2567H89.6334V14.4419H83.4924V11.3069H88.4022V8.49453H83.4924V5.58787H89.6334V2.77801H80.4814V17.2567Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(41%2C%20115%2C%2092)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M151.664%2017.2567H160.816V14.4419H154.675V11.3069H159.585V8.49453H154.675V5.58787H160.816V2.77801H151.664V17.2567Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(41%2C%20115%2C%2092)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M42.5087%2013.0544L38.9095%202.78544H35V17.2543H37.8421V7.46691L41.3172%2017.2592H43.6828L47.0611%207.49918V17.2543H49.9404V2.78049H46.1501L42.5087%2013.0544Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(41%2C%20115%2C%2092)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M103.236%207.72754V7.10698C103.236%204.2301%20101.325%202.77552%2098.768%202.77552H92.5625V17.2468H95.566V12.2476H97.7652L100.247%2017.2567H103.581L100.677%2011.7016C102.524%2011.0562%20103.236%209.66862%20103.236%207.72754ZM100.228%207.68781C100.228%208.94381%2099.4829%209.42536%2098.5124%209.42536H95.5337V5.58787H98.5124C99.4829%205.58787%20100.228%206.08431%20100.228%207.39491V7.68781Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(41%2C%20115%2C%2092)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M148.931%207.72754V7.10698C148.931%204.2301%20147.017%202.77552%20144.463%202.77552H138.257V17.2468H141.261V12.2476H143.458L145.94%2017.2567H149.283L146.387%2011.7016C148.219%2011.0562%20148.931%209.66862%20148.931%207.72754ZM145.922%207.68781C145.922%208.94381%20145.178%209.42536%20144.207%209.42536H141.229V5.58787H144.207C145.178%205.58787%20145.922%206.08431%20145.922%207.39491V7.68781Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(41%2C%20115%2C%2092)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M58.4369%202.57695C55.1356%202.57695%2052.7104%205.00952%2052.7104%208.6261V11.3938C52.7104%2015.0128%2055.1058%2017.4702%2058.4369%2017.4702C61.768%2017.4702%2064.2229%2015.0128%2064.2229%2011.3938V8.6261C64.2229%204.99959%2061.7358%202.57695%2058.4369%202.57695ZM61.2095%2011.4236C61.2095%2013.5285%2059.9386%2014.6504%2058.4295%2014.6504C56.9203%2014.6504%2055.7239%2013.5533%2055.7239%2011.4236V8.67823C55.7239%206.54353%2056.9079%205.41412%2058.4295%205.41412C59.9511%205.41412%2061.2095%206.54849%2061.2095%208.67823V11.4236Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(41%2C%20115%2C%2092)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M71.9253%202.73828H66.7474V17.2567H71.9253C75.254%2017.2567%2077.7461%2014.7993%2077.7461%2011.1803V8.78991C77.7461%205.16589%2075.2838%202.73828%2071.9253%202.73828ZM74.6682%2011.1356C74.6682%2013.2405%2073.3998%2014.3625%2071.8757%2014.3625H69.7261V5.57793H71.8831C73.4072%205.57793%2074.6756%206.70982%2074.6756%208.80481L74.6682%2011.1356Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(41%2C%20115%2C%2092)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M214.592%207.72754V7.10698C214.592%204.2301%20212.681%202.77552%20210.124%202.77552H203.919V17.2468H206.917V12.2476H209.114L211.596%2017.2567H214.94L212.04%2011.7016C213.867%2011.0562%20214.592%209.66862%20214.592%207.72754ZM211.581%207.68781C211.581%208.94381%20210.837%209.42536%20209.869%209.42536H206.89V5.58787H209.869C210.842%205.58787%20211.581%206.08431%20211.581%207.39491V7.68781Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(41%2C%20115%2C%2092)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M197.942%2011.6196C197.942%2013.7543%20196.924%2014.6678%20195.447%2014.6678C193.97%2014.6678%20192.992%2013.7593%20192.992%2011.6196V2.78298H189.989V11.6196C189.989%2015.2387%20192.19%2017.4603%20195.449%2017.4603C198.709%2017.4603%20200.96%2015.2213%20200.96%2011.6196V2.78298H197.942V11.6196Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(41%2C%20115%2C%2092)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M167.564%202.75319L162.416%2017.2567H165.422L166.393%2014.3749H171.752L172.712%2017.2195H175.837L170.796%202.74574L167.564%202.75319ZM167.316%2011.6668L169.163%206.25062L170.9%2011.6792L167.316%2011.6668Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(41%2C%20115%2C%2092)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M225.519%202.78545L222.193%209.04559L218.966%202.78545H215.657L220.649%2011.8679V17.2617H223.652V11.9249L228.808%202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Logo

Favicon

Social Card

UI Components

Live previews rendered using Modern Treasury's actual button styles.

Input

Type: input
- Properties: background: transparent, textColor: #151515, borderColor: null, borderRadius: 0px, shadow: none

Button Primary

Type: buttonPrimary
- Properties: background: #BAE0CF, textColor: #151515, borderColor: #BAE0CF, borderRadius: 2px, shadow: none

Button Secondary

Type: buttonSecondary
- Properties: background: #151515, textColor: #FFFFFF, borderColor: #151515, borderRadius: 2px, shadow: none

Brand Personality

Tone: professional
Energy: medium
Audience: financial services professionals

Modern Treasury Brand in the Wild

Image: cdn.sanity.io
Source: moderntreasury.com

Frequently Asked Questions

What is Modern Treasury's primary brand color?
Modern Treasury's primary brand color is #543B4E. It anchors the visual identity across their website, product UI, and marketing materials.
What accent color does Modern Treasury use?
Modern Treasury uses #BAE0CF as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
What font does Modern Treasury use?
Modern Treasury uses mt-sans for body text and mt-neue-display for headings. Fonts were detected on http://www.moderntreasury.com/ as part of their live design system.
Does Modern Treasury use a light or dark theme?
Modern Treasury's primary site uses a light color scheme, with a background of #FFFFFF.
Where can I find Modern Treasury's logo?
Modern Treasury's logo is available directly on their site (http://www.moderntreasury.com/). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated?
This profile was extracted from http://www.moderntreasury.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Modern Treasury.

Methodology

Brand data on this page was extracted from http://www.moderntreasury.com/ on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Modern Treasury.