modern fertility.json

Modern Fertility Brand Identity

A complete profile of Modern Fertility's visual system — colors, typography, components, and personality — extracted from https://www.modernfertility.com. Built for designers, agents, and AI tools.

Quick Facts

Field Value
Primary #F8FFA1
Accent #1A1A1A
Body Font Ro Sans
Heading Font Ro Sans

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: modern · Energy: medium · Audience: Women interested in fertility and health products

Modern Fertility Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Ro Sans",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#F8FFA1",
    "secondary": "#5E6F8D",
    "accent": "#1A1A1A",
    "background": "#FFFFFF",
    "textPrimary": "#1A1A1A",
    "link": "#0000EE"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Ro Sans",
      "heading": "Ro Sans"
    },
    "fontStacks": {
      "heading": [
        "Ro Sans"
      ],
      "body": [
        "Ro Sans",
        "sans-serif"
      ],
      "paragraph": [
        "Ro Sans"
      ]
    },
    "fontSizes": {
      "h1": "72px",
      "h2": "29px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#1A1A1A",
      "textColor": "#FFFFFF",
      "borderRadius": "80px",
      "borderRadiusCorners": {
        "topLeft": "80px",
        "topRight": "80px",
        "bottomRight": "80px",
        "bottomLeft": "80px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#1A1A1A",
      "borderColor": "#ECECEC",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "data:image/svg+xml;utf8,%3Csvg%20width%3D%2230%22%20height%3D%2217%22%20viewBox%3D%220%200%2064%2036%22%20fill%3D%22none%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20data-fc-idx%3D%220%22%3E%3Ctitle%20style%3D%22fill%3A%20none%20!important%3B%22%3ERo%3C%2Ftitle%3E%3Cpath%20fill-rule%3D%22evenodd%22%20clip-rule%3D%22evenodd%22%20d%3D%22M13.14112%2C6.06076V1.16488h-1.97073l-6.72521%2C1.94421L0%2C4.3905v.98095c2.81911%2C0%2C4.1182%2C1.50235%2C4.44518%2C4.00331v25.46921H13.32671v-14.68766c0-6.6987%2C2.44794-10.8169%2C9.07594-10.8169V.32533c-4.42751%2C.00884-7.7857%2C2.38608-9.26153%2C5.73543M45.84811%2C.33416c-10.24247%2C0-18.09887%2C7.52941-18.09887%2C17.76305%2C0%2C10.17177%2C7.60011%2C17.57746%2C18.09003%2C17.57746%2C10.56062%2C0%2C18.16073-7.40569%2C18.16073-17.57746S56.1436%2C.33416%2C45.84811%2C.33416m0%2C27.48412c-5.27589%2C0-9.20851-3.99448-9.20851-9.72107%2C0-5.79729%2C3.86192-9.91549%2C9.20851-9.91549s9.27037%2C4.1889%2C9.27037%2C9.91549-3.93262%2C9.72107-9.27037%2C9.72107%22%20fill%3D%22%231a1a1a%22%20style%3D%22fill%3A%20rgb(26%2C%2026%2C%2026)%20!important%3B%22%2F%3E%3C%2Fsvg%3E",
    "favicon": "https://ro.co/rocostatic/favicon.svg",
    "ogImage": "https://imgctf--assets.ro.co/jj2wf7627pjc/0qbv9wiqtPGRnaiOJfwHR/ecf8fd6405c71a637361172a7533d2d5/MFHT_Transparent_D.png?fm=jpg&w=1200",
    "logoHref": "/",
    "logoAlt": "Ro"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, and links to the homepage. The alt text 'Ro' matches the brand inferred from the URL and page title.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Take quiz",
      "reasoning": "Button #0 has a dark background (#1A1A1A) which stands out against the light theme of the site, making it a strong candidate for the primary CTA. The text 'Take quiz' is action-oriented, encouraging user interaction."
    },
    "secondary": {
      "index": 1,
      "text": "Modern Fertility Hormone TestBest seller",
      "reasoning": "Button #1 has a light background (#FFFFFF) and serves as a secondary action with the text 'Modern Fertility Hormone TestBest seller', which is informative rather than action-oriented."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "Women interested in fertility and health products"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and links to the homepage. The alt text 'Ro' matches the brand inferred from the URL and page title.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}