Model ML Brand Identity

A complete profile of Model ML's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #0000EE
• secondary: #1E293B
• accent: #0F172A
• background: #FFFFFF
• textPrimary: #0F172A
• link: #0F172A

Typography

• primary: Switzer — https://fonts.google.com/specimen/Switzer
• heading: Switzer — https://fonts.google.com/specimen/Switzer

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• input: background=transparent, textColor=#0F172A, borderColor=null, borderRadius=0px, shadow=none
• buttonPrimary: background=#0F172A, textColor=#0000EE, borderRadius=12px, shadow=rgba(255, 255, 255, 0.1) 0px 0px 0px 2px inset

Brand Personality

Tone: professional · Energy: medium · Audience: financial professionals

Model ML Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Apply Now | Build the Next Generation of AI for Finance

  • Image:
  • Source: Apply Now

• Model ML and OpenAI Team Up to Rebuild Finance - ModelML

  • Image:
  • Source: OpenAI Team Up

• Model ML & Perplexity Team Up - ModelML

  • Image:
  • Source: Perplexity Team Up

• Customer Success Stories | Model ML in Action

  • Image:
  • Source: Customer Success

• Why the World's Leading Finance Firms Choose Model ML

  • Image:
  • Source: Leading Finance Firms

• Join Model ML | Build AI That's Reshaping Finance

  • Image:
  • Source: Join Model ML

Working with these fonts

Not found on Google Fonts? Here are suggested steps if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS and copy out the matching @font-face declarations.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Switzer",
   "role": "body"
  }
 ],
 "colors": {
  "primary": "#0000EE",
  "secondary": "#1E293B",
  "accent": "#0F172A",
  "background": "#FFFFFF",
  "textPrimary": "#0F172A",
  "link": "#0F172A"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Switzer",
   "heading": "Switzer"
  },
  "fontStacks": {
   "heading": [
    "sans-serif"
   ],
   "body": [
    "sans-serif"
   ],
   "paragraph": [
    "Switzer",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "12px",
   "h2": "56px",
   "body": "14px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "12px"
 },
 "components": {
  "input": {
   "background": "transparent",
   "textColor": "#0F172A",
   "borderColor": null,
   "borderRadius": "0px",
   "borderRadiusCorners": {
    "topLeft": "0px",
    "topRight": "0px",
    "bottomRight": "0px",
    "bottomLeft": "0px"
   },
   "shadow": "none"
  },
  "buttonPrimary": {
   "background": "#0F172A",
   "textColor": "#0000EE",
   "borderRadius": "12px",
   "borderRadiusCorners": {
    "topLeft": "12px",
    "topRight": "12px",
    "bottomRight": "12px",
    "bottomLeft": "12px"
   },
   "shadow": "rgba(255, 255, 255, 0.1) 0px 0px 0px 2px inset"
  }
 },
 "images": {
  "logo": "https://framerusercontent.com/images/gcrF4KxKJktGfjgZjevwH3nFD1U.svg?width=172&height=172",
  "favicon": "https://framerusercontent.com/images/cRdr9l4yVnYjG1zvxa9dfacAsTc.png",
  "ogImage": "https://framerusercontent.com/images/jx2tKSvbIHXKbYl0AA8nWDGb374.png",
  "logoHref": "./",
  "logoAlt": "Model ML logo – enterprise-grade AI workspace for financial modeling, due diligence, and deal execution"
 },
 "__llm_logo_reasoning": {
  "selectedIndex": 44,
  "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and the alt text matches the brand name 'Model ML'.",
  "confidence": 0.95,
  "source": "llm"
 },
 "__llm_button_reasoning": {
  "primary": {
   "index": 0,
   "text": "Speak with us",
   "reasoning": "The button 'Speak with us' is the only button available and uses a dark background color (#0F172A) with a contrasting text color (#0000EE), making it stand out as the primary call-to-action."
  },
  "secondary": {
   "index": -1,
   "text": "N/A",
   "reasoning": "There is only one button available, so no secondary button can be selected."
  },
  "confidence": 0.9
 },
 "personality": {
  "tone": "professional",
  "energy": "medium",
  "targetAudience": "financial professionals"
 },
 "designSystem": {
  "framework": "custom",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.9,
  "colors": 0.9,
  "overall": 0.9
 },
 "__llm_metadata": {
  "logoSelection": {
   "llmCalled": true,
   "llmSucceeded": true,
   "finalSource": "llm",
   "rawLogoSelection": {
    "selectedLogoIndex": 0,
    "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and the alt text matches the brand name 'Model ML'.",
    "confidence": 0.95
   }
  },
  "buttonClassification": {
   "llmCalled": true,
   "llmSucceeded": true
  }
 }
}