Model ML Brand Identity

A complete profile of Model ML's visual system — colors, typography, components, and personality — extracted from https://www.modelml.com/. Built for designers, agents, and AI tools.

• Page: https://characterquilt.com/branding/model-ml
• Machine-readable JSON: https://characterquilt.com/branding/model-ml.json
• Per-page llms.txt: https://characterquilt.com/branding/model-ml/llms.txt

Quick Facts

Color Palette

• primary: #0000EE
• secondary: #1E293B
• accent: #0F172A
• background: #FFFFFF
• textPrimary: #0F172A
• link: #0F172A

Typography

• primary: Switzer — https://fonts.google.com/specimen/Switzer
• heading: Switzer — https://fonts.google.com/specimen/Switzer

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• input: background=transparent, textColor=#0F172A, borderColor=null, borderRadius=0px, shadow=none
• buttonPrimary: background=#0F172A, textColor=#0000EE, borderRadius=12px, shadow=rgba(255, 255, 255, 0.1) 0px 0px 0px 2px inset

Brand Personality

Tone: professional · Energy: medium · Audience: financial professionals

Model ML Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Apply Now | Build the Next Generation of AI for Finance
  • Image:
  • Source: https://www.modelml.com/apply
• Model ML and OpenAI Team Up to Rebuild Finance - ModelML
  • Image:
  • Source: https://www.modelml.com/articles/model-ml-is-helping-financial-firms-rebuild-with-ai
• Model ML & Perplexity Team Up - ModelML
  • Image:
  • Source: https://www.modelml.com/articles/model-ml-perplexity-team-up
• Customer Success Stories | Model ML in Action
  • Image:
  • Source: https://www.modelml.com/success
• Why the World's Leading Finance Firms Choose Model ML
  • Image:
  • Source: https://www.modelml.com/about-blog
• Join Model ML | Build AI That's Reshaping Finance
  • Image:
  • Source: https://www.modelml.com/careers

Working with these fonts

Not found on Google Fonts? Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Switzer",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#0000EE",
    "secondary": "#1E293B",
    "accent": "#0F172A",
    "background": "#FFFFFF",
    "textPrimary": "#0F172A",
    "link": "#0F172A"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Switzer",
      "heading": "Switzer"
    },
    "fontStacks": {
      "heading": [
        "sans-serif"
      ],
      "body": [
        "sans-serif"
      ],
      "paragraph": [
        "Switzer",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "12px",
      "h2": "56px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "12px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": "#0F172A",
      "borderColor": null,
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#0F172A",
      "textColor": "#0000EE",
      "borderRadius": "12px",
      "borderRadiusCorners": {
        "topLeft": "12px",
        "topRight": "12px",
        "bottomRight": "12px",
        "bottomLeft": "12px"
      },
      "shadow": "rgba(255, 255, 255, 0.1) 0px 0px 0px 2px inset"
    }
  },
  "images": {
    "logo": "https://framerusercontent.com/images/gcrF4KxKJktGfjgZjevwH3nFD1U.svg?width=172&height=172",
    "favicon": "https://framerusercontent.com/images/cRdr9l4yVnYjG1zvxa9dfacAsTc.png",
    "ogImage": "https://framerusercontent.com/images/jx2tKSvbIHXKbYl0AA8nWDGb374.png",
    "logoHref": "./",
    "logoAlt": "Model ML logo – enterprise-grade AI workspace for financial modeling, due diligence, and deal execution"
  }
}