Modal Brand Identity

A complete profile of Modal's visual system — colors, typography, components, and personality — extracted from http://modalup.com/. Built for designers, agents, and AI tools.

Quick Facts

Color Palette

• primary: #4285F4
• secondary: #B4CEF9
• accent: #1A73E8
• background: #FFFFFF
• textPrimary: #1A73E8
• link: #1A73E8

Typography

• primary: Arial — https://fonts.google.com/specimen/Arial
• heading: Arial — https://fonts.google.com/specimen/Arial

UI Components

• buttonPrimary: background=#1A73E8, textColor=#FFFFFF, borderRadius=20px, shadow=none

Brand Personality

Tone: modern · Energy: medium · Audience: unknown

Modal Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• The Most Hated Online Advertising Techniques - NN/G
  • Image:
  • Source: https://www.nngroup.com/articles/most-hated-advertising-techniques/
• Modal Report
  • Image:
  • Source: https://ansyshelp.ansys.com/public/Views/Secured/Electronics/v242/en/Subsystems/Mechanical/Content/Mechanical/ModalReport.htm
• Welcome modal form - Landing Page by Nicepage
  • Image:
  • Source: https://nicepage.com/lp/123701/welcome-modal-form-landing-page
• Our first brand campaign
  • Image:
  • Source: https://modal.com/blog/our-first-brand-campaign
• How to teach Reported Speech - Off2Class
  • Image:
  • Source: https://www.off2class.com/how-to-teach-reported-speech/
• Landing Page with Modal Forms using HTML, CSS, and JavaScript / How to create Modal Box
  • Image:
  • Source: https://www.youtube.com/watch?v=_kBBVp7vPkY

Working with these fonts

Not found on Google Fonts? Here is a suggested flow for downloading fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
   {
     "family": "Arial",
     "role": "body"
   }
 ],
 "colors": {
   "primary": "#4285F4",
   "secondary": "#B4CEF9",
   "accent": "#1A73E8",
   "background": "#FFFFFF",
   "textPrimary": "#1A73E8",
   "link": "#1A73E8"
 },
 "typography": {
   "fontFamilies": {
     "primary": "Arial",
     "heading": "Arial"
   },
   "fontStacks": {
     "heading": [
       "sans",
       "Arial",
       "sans-serif"
     ],
     "body": [
       "sans",
       "Arial",
       "sans-serif"
     ],
     "paragraph": [
       "sans",
       "Arial",
       "sans-serif"
     ]
   },
   "fontSizes": {
     "h1": "24px",
     "h2": "24px",
     "body": "15px"
   }
 },
 "spacing": {
   "baseUnit": 4,
   "borderRadius": "5px"
 },
 "components": {
   "buttonPrimary": {
     "background": "#1A73E8",
     "textColor": "#FFFFFF",
     "borderRadius": "20px",
     "borderRadiusCorners": {
       "topLeft": "20px",
       "topRight": "20px",
       "bottomRight": "20px",
       "bottomLeft": "20px"
     },
     "shadow": "none"
   }
 },
 "images": {
   "logo": null,
   "favicon": null,
   "ogImage": null
 },
 "__llm_button_reasoning": {
   "primary": {
     "index": 0,
     "text": "Reload",
     "reasoning": "The button with the text 'Reload' has a vibrant blue background (#1A73E8), which is a strong indicator of a primary call-to-action. It stands out due to its color and is the only button present, making it the primary CTA by default."
   },
   "secondary": {
     "index": -1,
     "text": "N/A",
     "reasoning": "There is only one button present, so no secondary button can be selected. Secondary buttons must have a different background color, which is not possible here."
   },
   "confidence": 0.95
 },
 "personality": {
   "tone": "modern",
   "energy": "medium",
   "targetAudience": "unknown"
 },
 "designSystem": {
   "framework": "custom",
   "componentLibrary": ""
 },
 "confidence": {
   "buttons": 0.95,
   "colors": 0.9,
   "overall": 0.925
 },
 "__llm_metadata": {
   "logoSelection": {
     "llmCalled": false,
     "llmSucceeded": false,
     "finalSource": "none"
   },
   "buttonClassification": {
     "llmCalled": true,
     "llmSucceeded": true
   }
 }
}