Mito Brand Identity

A complete profile of Mito's visual system — colors, typography, components, and personality — extracted from http://trymito.io. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from http://trymito.io.

• Primary: #29203A
• Secondary: #9D6CFF
• Accent: #29203A
• Background: #1C1824
• Text Primary: #1C1824
• Link: #503A7C

Typography

Each font links to its Google Fonts page where available.

• Primary: Graphik
  Graphik Google Fonts →

• Heading: Graphik
  Graphik Google Fonts →

Visual Assets

Logo

Favicon

Social Card

UI Components

Live previews rendered using Mito's actual button styles.

• Input
  background: #1C1824 textColor: #FFFFFF borderColor: #503A7C borderRadius: 10px shadow: none

• Button Primary
  background: #29203A textColor: #9D6CFF borderColor: #503A7C borderRadius: 10px shadow: none

• Button Secondary
  background: #130F1A textColor: #FFFFFF borderColor: #503A7C borderRadius: 10px shadow: rgba(0, 0, 0, 0.25) 0px 2px 8px 0px, rgba(0, 0, 0, 0.25) 0px 1px 4px 0px, rgba(157, 108, 255, 0.15) 0px 1px 8px 0px, rgba(255, 255, 255, 0.1) 0px 1px 0px 0px inset

Brand Personality

• Tone: modern
• Energy: medium
• Audience: data analysts and business professionals

Mito Brand in the Wild

Source: trymito.io

Source: trymito.io

Source: docs.trymito.io

Source: mito-ds.ghost.io

Source: docs.trymito.io

Frequently Asked Questions

1. What is Mito's primary brand color?
   Mito's primary brand color is #29203A. It anchors the visual identity across their website, product UI, and marketing materials.

2. What font does Mito use?
   Mito uses Graphik as the primary typeface across body and headings.

3. Does Mito use a light or dark theme?
   Mito's primary site uses a dark color scheme, with a background of #1C1824.

4. Where can I find Mito's logo?
   Mito's logo is available directly on their site (http://trymito.io). The current logo URL is included in the machine-readable JSON profile linked above.

5. How was this brand profile generated?
   This profile was extracted from http://trymito.io using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Mito.

Methodology

Brand data on this page was extracted from http://trymito.io on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles.