Mistral AI Brand Identity

A complete profile of Mistral AI's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #FFFAEB
• accent: #FFFAEB
• background: #FFFFFF
• textPrimary: #1F1F1F
• link: #FFF0C2

Typography

• primary: Arial — https://fonts.google.com/specimen/Arial
• heading: Arial — https://fonts.google.com/specimen/Arial

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• buttonPrimary: background=#FFFAEB, textColor=#1F1F1F, borderRadius=0px, shadow=none
• buttonSecondary: background=#1F1F1F, textColor=#FFFFFF, borderRadius=0px, shadow=none

Brand Personality

Tone: modern · Energy: medium · Audience: tech-savvy professionals and businesses interested in AI solutions

Mistral AI Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Actualités | Mistral AI
  • Image:
  • Source: Link
• Designing a speech-to-speech assistant - Blog | Mistral AI
  • Image:
  • Source: Link
• Introducing Mistral 3 | Mistral AI
  • Image:
  • Source: Link
• Codestral | Mistral AI
  • Image:
  • Source: Link
• Careers - build the future | Mistral AI
  • Image:
  • Source: Link
• Quickstart | Mistral Docs
  • Image:
  • Source: Link

Working with these fonts

Not found on Google Fonts? Instructions on how to proceed if you have permission to use the fonts.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Arial",
   "role": "body"
  }
 ],
 "colors": {
  "primary": "#FFFAEB",
  "accent": "#FFFAEB",
  "background": "#FFFFFF",
  "textPrimary": "#1F1F1F",
  "link": "#FFF0C2"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Arial",
   "heading": "Arial"
  },
  "fontStacks": {
   "heading": [
    "Arial",
    "ui-sans-serif",
    "system-ui",
    "sans-serif",
    "Apple Color Emoji",
    "Segoe UI Emoji",
    "Segoe UI Symbol",
    "Noto Color Emoji"
   ],
   "body": [
    "Arial",
    "ui-sans-serif",
    "system-ui",
    "sans-serif",
    "Apple Color Emoji",
    "Segoe UI Emoji",
    "Segoe UI Symbol",
    "Noto Color Emoji"
   ],
   "paragraph": [
    "Arial",
    "ui-sans-serif",
    "system-ui",
    "sans-serif",
    "Apple Color Emoji",
    "Segoe UI Emoji",
    "Segoe UI Symbol",
    "Noto Color Emoji"
   ]
  },
  "fontSizes": {
   "h1": "82px",
   "h2": "48px",
   "body": "24px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "0px"
 },
 "components": {
  "buttonPrimary": {
   "background": "#FFFAEB",
   "textColor": "#1F1F1F",
   "borderRadius": "0px",
   "borderRadiusCorners": {
    "topLeft": "0px",
    "topRight": "0px",
    "bottomRight": "0px",
    "bottomLeft": "0px"
   },
   "shadow": "none"
  },
  "buttonSecondary": {
   "background": "#1F1F1F",
   "textColor": "#FFFFFF",
   "borderRadius": "0px",
   "borderRadiusCorners": {
    "topLeft": "0px",
    "topRight": "0px",
    "bottomRight": "0px",
    "bottomLeft": "0px"
   },
   "shadow": "none"
  }
 },
 "images": {
  "logo": "https://mistral.ai/_next/image?url=%2Fimg%2Fmistral-ai-logo-white.svg&w=256&q=75&dpl=e08d52de9f01114e205928727a8a648409f1f502547691cdc83de86980e9ab75363965396563373736346361306633616664626236653937",
  "favicon": "https://mistral.ai/favicon.ico?favicon.0bdom63cxw5mm.ico?dpl=e08d52de9f01114e205928727a8a648409f1f502547691cdc83de86980e9ab75363965396563373736346361306633616664626236653937",
  "ogImage": "https://cms.mistral.ai/assets/060bdeb1-fbff-419c-b2ae-b32b5e441864",
  "logoHref": "/",
  "logoAlt": "Mistral AI Logo White"
 },
 "__llm_logo_reasoning": {
  "selectedIndex": 1,
  "reasoning": "Selected #1 because it is visible, located in the header, links to the homepage, and matches the brand name 'Mistral AI'.",
  "confidence": 0.95,
  "source": "llm"
 },
 "__llm_button_reasoning": {
  "primary": {
   "index": 0,
   "text": "Start building with Mistral AI",
   "reasoning": "Button #0 ('Start building with Mistral AI') is the primary CTA due to its action-oriented text and vibrant background color (#FFFAEB), which aligns with the brand's primary color scheme."
  },
  "secondary": {
   "index": 3,
   "text": "Discover Applied AI",
   "reasoning": "Button #3 ('Discover Applied AI') is selected as secondary because it has a different background color (#1F1F1F) and provides a supportive action to the primary CTA."
  },
  "confidence": 0.9
 },
 "personality": {
  "tone": "modern",
  "energy": "medium",
  "targetAudience": "tech-savvy professionals and businesses interested in AI solutions"
 },
 "designSystem": {
  "framework": "tailwind",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.9,
  "colors": 0.9,
  "overall": 0.9
 },
 "__llm_metadata": {
  "logoSelection": {
   "llmCalled": true,
   "llmSucceeded": true,
   "finalSource": "llm",
   "rawLogoSelection": {
    "selectedLogoIndex": 1,
    "selectedLogoReasoning": "Selected #1 because it is visible, located in the header, links to the homepage, and matches the brand name 'Mistral AI'.",
    "confidence": 0.95
   }
  },
  "buttonClassification": {
   "llmCalled": true,
   "llmSucceeded": true
  }
 }
}