# Miso Brand Identity

A complete profile of **Miso**'s visual system — colors, typography, components, and personality.

## Quick Facts

| Field   | Value               |
|---------|---------------------|
| Primary | #055CF5             |
| Accent  | #055CF5             |
| Body Font | Noto Sans KR       |
| Heading Font | Noto Sans KR    |

## Color Palette

- primary: #055CF5
- secondary: #FF0000
- accent: #055CF5
- background: #FFFFFF
- textPrimary: #000000
- link: #EFF7FF

## Typography

- primary: Noto Sans KR — https://fonts.google.com/specimen/Noto+Sans+KR
- heading: Noto Sans KR — https://fonts.google.com/specimen/Noto+Sans+KR

## Visual Assets

- Logo: 
- Favicon: 
- Social card (og:image):

## UI Components

- buttonPrimary: background=#055CF5, textColor=#FFFFFF, borderRadius=4px, shadow=none
- buttonSecondary: background=#FFFFFF, textColor=#080808, borderRadius=4px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: Korean homeowners looking for home services

## Miso Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **신양홈그린 | 무료 견적 비교 - 미소**
  - Image: 
  - Source: https://miso.kr/partners/12901
- **클린다나와 | 무료 견적 비교 - 미소**
  - Image: 
  - Source: https://miso.kr/partners/42705
- **딱 10분이면 충분해요. 주방 청소하는 법!**
  - Image: 
  - Source: https://miso.kr/blog/%EC%A3%BC%EB%B0%A9%EC%B2%AD%EC%86%8C-%EB%B0%A9%EB%B2%95
- **에어컨청소, 세탁기/건조기청소, 냉장고청소, 주방후드청소, 공기청정기청소 - 미소**
  - Image: 
  - Source: https://miso.kr/appclean
- **이은주 | 무료 견적 비교 - 미소**
  - Image: 
  - Source: https://miso.kr/partners/12885
- **버블클린 | 무료 견적 비교 - 미소**
  - Image: 
  - Source: https://miso.kr/partners/64572

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Noto Sans KR",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#055CF5",
    "secondary": "#FF0000",
    "accent": "#055CF5",
    "background": "#FFFFFF",
    "textPrimary": "#000000",
    "link": "#EFF7FF"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Noto Sans KR",
      "heading": "Noto Sans KR"
    },
    "fontStacks": {
      "heading": [
        "Noto Sans KR"
      ],
      "body": [
        "Noto Sans KR"
      ],
      "paragraph": [
        "Noto Sans KR"
      ]
    },
    "fontSizes": {
      "h1": "60px",
      "h2": "40px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#055CF5",
      "textColor": "#FFFFFF",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#080808",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://miso.kr/img/miso-logo-blue.png",
    "favicon": "https://miso-strapi-production.s3.ap-northeast-2.amazonaws.com/favicon_256x256_a57473e50f.png",
    "ogImage": "https://miso-customer-public.s3.ap-northeast-2.amazonaws.com/img/miso-thumbnail.png",
    "logoHref": "https://miso.kr",
    "logoAlt": "Miso"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, medium-sized, and links to the homepage, matching the brand '미소'.",
    "confidence": 0.85,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "1,000개 서비스 둘러보기",
      "reasoning": "Button #0 uses the vibrant brand color #055CF5, which is a strong indicator of a primary CTA. The text '1,000개 서비스 둘러보기' suggests an action-oriented purpose, making it the main call-to-action."
    },
    "secondary": {
      "index": 2,
      "text": "지원하러가기",
      "reasoning": "Button #2 has a different background color (#FFFFFF) and serves as a secondary action with the text '지원하러가기', which is less prominent than the primary CTA."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "Korean homeowners looking for home services"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, medium-sized, and links to the homepage, matching the brand '미소'.",
        "confidence": 0.85
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```