# Miso Brand Identity A complete profile of **Miso**'s visual system — colors, typography, components, and personality — extracted from http://miso.kr. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/miso - Machine-readable JSON: https://characterquilt.com/branding/miso.json - Per-page llms.txt: https://characterquilt.com/branding/miso/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #055CF5 | | Accent | #055CF5 | | Body Font | Noto Sans KR | | Heading Font | Noto Sans KR | ## Color Palette - primary: #055CF5 - secondary: #FF0000 - accent: #055CF5 - background: #FFFFFF - textPrimary: #000000 - link: #EFF7FF ## Typography - primary: Noto Sans KR — https://fonts.google.com/specimen/Noto+Sans+KR - heading: Noto Sans KR — https://fonts.google.com/specimen/Noto+Sans+KR ## Visual Assets - Logo: https://miso.kr/img/miso-logo-blue.png - Favicon: https://miso-strapi-production.s3.ap-northeast-2.amazonaws.com/favicon_256x256_a57473e50f.png - Social card (og:image): https://miso-customer-public.s3.ap-northeast-2.amazonaws.com/img/miso-thumbnail.png ## UI Components - buttonPrimary: background=#055CF5, textColor=#FFFFFF, borderRadius=4px, shadow=none - buttonSecondary: background=#FFFFFF, textColor=#080808, borderRadius=4px, shadow=none ## Brand Personality Tone: professional · Energy: medium · Audience: Korean homeowners looking for home services ## Miso Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **신양홈그린 | 무료 견적 비교 - 미소** - Image: https://miso-user-uploads.s3.ap-northeast-2.amazonaws.com/review/production/service-rating/vDSpbFPvwmRSp6smsAHVJD55tZ0/4498116a-cd42-42b7-a9c6-8d4295cc267e.0.jpg - Source: https://miso.kr/partners/12901 - **클린다나와 | 무료 견적 비교 - 미소** - Image: https://miso-user-uploads.s3.ap-northeast-2.amazonaws.com/review/production/service-rating/g4iycjmeBVJ6GZVcTbUTHdU2geU/d6c2f908-51ce-440e-8c68-37d225e2b1ef.0.jpeg - Source: https://miso.kr/partners/42705 - **딱 10분이면 충분해요. 주방 청소하는 법!** - Image: https://miso-strapi-production.s3.ap-northeast-2.amazonaws.com/2_6d36dacc56.jpg - Source: https://miso.kr/blog/%EC%A3%BC%EB%B0%A9%EC%B2%AD%EC%86%8C-%EB%B0%A9%EB%B2%95 - **에어컨청소, 세탁기/건조기청소, 냉장고청소, 주방후드청소, 공기청정기청소 - 미소** - Image: https://miso-strapi-production.s3.ap-northeast-2.amazonaws.com/ac_event_hero_336ca823d5.webp - Source: https://miso.kr/appclean - **이은주 | 무료 견적 비교 - 미소** - Image: https://miso-user-uploads.s3.ap-northeast-2.amazonaws.com/review/production/service-rating/owRrSXhOU0zi1W7z_3Pn0gjZlE8/d7efc81c-01ab-4112-8ec0-d1d20cfe0c64.0.jpg - Source: https://miso.kr/partners/12885 - **버블클린 | 무료 견적 비교 - 미소** - Image: https://miso-user-uploads.s3.ap-northeast-2.amazonaws.com/review/production/service-rating/g4iycjmeBVJ6GZVcTbUTHdU2geU/ec78f8fc-ee02-4a9e-8446-bdede6ac69a8.0.jpeg - Source: https://miso.kr/partners/64572 ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "Noto Sans KR", "role": "body" } ], "colors": { "primary": "#055CF5", "secondary": "#FF0000", "accent": "#055CF5", "background": "#FFFFFF", "textPrimary": "#000000", "link": "#EFF7FF" }, "typography": { "fontFamilies": { "primary": "Noto Sans KR", "heading": "Noto Sans KR" }, "fontStacks": { "heading": [ "Noto Sans KR" ], "body": [ "Noto Sans KR" ], "paragraph": [ "Noto Sans KR" ] }, "fontSizes": { "h1": "60px", "h2": "40px", "body": "14px" } }, "spacing": { "baseUnit": 4, "borderRadius": "4px" }, "components": { "buttonPrimary": { "background": "#055CF5", "textColor": "#FFFFFF", "borderRadius": "4px", "borderRadiusCorners": { "topLeft": "4px", "topRight": "4px", "bottomRight": "4px", "bottomLeft": "4px" }, "shadow": "none" }, "buttonSecondary": { "background": "#FFFFFF", "textColor": "#080808", "borderRadius": "4px", "borderRadiusCorners": { "topLeft": "4px", "topRight": "4px", "bottomRight": "4px", "bottomLeft": "4px" }, "shadow": "none" } }, "images": { "logo": "https://miso.kr/img/miso-logo-blue.png", "favicon": "https://miso-strapi-production.s3.ap-northeast-2.amazonaws.com/favicon_256x256_a57473e50f.png", "ogImage": "https://miso-customer-public.s3.ap-northeast-2.amazonaws.com/img/miso-thumbnail.png", "logoHref": "https://miso.kr", "logoAlt": "Miso" }, "__llm_logo_reasoning": { "selectedIndex": 0, "reasoning": "Selected #0 because it is visible, medium-sized, and links to the homepage, matching the brand '미소'.", "confidence": 0.85, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 0, "text": "1,000개 서비스 둘러보기", "reasoning": "Button #0 uses the vibrant brand color #055CF5, which is a strong indicator of a primary CTA. The text '1,000개 서비스 둘러보기' suggests an action-oriented purpose, making it the main call-to-action." }, "secondary": { "index": 2, "text": "지원하러가기", "reasoning": "Button #2 has a different background color (#FFFFFF) and serves as a secondary action with the text '지원하러가기', which is less prominent than the primary CTA." }, "confidence": 0.95 }, "personality": { "tone": "professional", "energy": "medium", "targetAudience": "Korean homeowners looking for home services" }, "designSystem": { "framework": "custom", "componentLibrary": "" }, "confidence": { "buttons": 0.95, "colors": 0.9, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is visible, medium-sized, and links to the homepage, matching the brand '미소'.", "confidence": 0.85 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```