Mio Brand Identity

A complete profile of Mio's visual system — colors, typography, components, and personality — extracted from http://m.io. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from http://m.io.

• primary: #005FEE
  rgb(0, 95, 238)
• secondary: #F2994A
  rgb(242, 153, 74)
• accent: #005FEE
  rgb(0, 95, 238)
• background: #FFFFFF
  rgb(255, 255, 255)
• textPrimary: #2B2B2B
  rgb(43, 43, 43)
• link: #3898EC
  rgb(56, 152, 236)

Typography

Each font links to its Google Fonts page where available.

• primary: Public Sans
  Public Sans (Google Fonts)
• heading: Public Sans
  Public Sans (Google Fonts)

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:
1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Visual Assets

UI Components

Live previews rendered using Mio's actual button styles.

• Button Primary
  background: #005FEE
  textColor: #FFFFFF
  borderRadius: 4px
  shadow: none

• Button Secondary
  background: #F2F7FE
  textColor: #005FEE
  borderRadius: 4px
  shadow: none

Brand Personality

• Tone: professional
• Energy: medium
• Audience: business professionals using collaboration tools

Mio Brand in the Wild

Image: cdn.prod.website-files.com Source: m.io

Image: cdn.prod.website-files.com Source: m.io

Image: i.vimeocdn.com Source: m.io

Image: cdn.prod.website-files.com Source: m.io

Image: i.vimeocdn.com Source: m.io

Image: cdn.prod.website-files.com Source: m.io

Frequently Asked Questions

• What is Mio's primary brand color?
  Mio's primary brand color is #005FEE. It anchors the visual identity across their website, product UI, and marketing materials.
• What font does Mio use?
  Mio uses Public Sans as the primary typeface across body and headings.
• Does Mio use a light or dark theme?
  Mio's primary site uses a light color scheme, with a background of #FFFFFF.
• Where can I find Mio's logo?
  Mio's logo is available directly on their site (http://m.io). The current logo URL is included in the machine-readable JSON profile linked above.
• How was this brand profile generated?
  This profile was extracted from http://m.io using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Mio.

Methodology

Brand data on this page was extracted from http://m.io on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Mio.