# Mintplex Labs Brand Identity

A complete profile of **Mintplex Labs**'s visual system — colors, typography, components, and personality — extracted from [https://mintplexlabs.com](https://mintplexlabs.com/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://mintplexlabs.com.

- **primary**:  #FFC254  
- **secondary**: #5FA4FA  
- **accent**: #FFC254  
- **background**: #FFFFFF  
- **textPrimary**: #222628  
- **link**: #4DDEFF

## Typography

Each font links to its Google Fonts page where available.

- **primary**: Plus Jakarta Sans [Google Fonts →](https://fonts.google.com/specimen/Plus+Jakarta+Sans)  
- **heading**: Plus Jakarta Sans [Google Fonts →](https://fonts.google.com/specimen/Plus+Jakarta+Sans)

## Visual Assets

Logo  
  
Favicon  
  
Social Card

## UI Components

Live previews rendered using Mintplex Labs's actual button styles.

- **Button Primary**  
  - background: #FFC254  
  - textColor: #000000  
  - borderRadius: 6px  
  - shadow: none

- **Button Secondary**  
  - background: #4DDEFF  
  - textColor: #000000  
  - borderRadius: 6px  
  - shadow: none

## Brand Personality

- **Tone:** modern  
- **Energy:** high  
- **Audience:** tech-savvy individuals and businesses looking for AI tools

## Frequently Asked Questions

- **What is Mintplex Labs's primary brand color?**  
  Mintplex Labs's primary brand color is #FFC254. It anchors the visual identity across their website, product UI, and marketing materials.

- **What font does Mintplex Labs use?**  
  Mintplex Labs uses Plus Jakarta Sans as the primary typeface across body and headings.

- **Does Mintplex Labs use a light or dark theme?**  
  Mintplex Labs's primary site uses a light color scheme, with a background of #FFFFFF.

- **Where can I find Mintplex Labs's logo?**  
  Mintplex Labs's logo is available directly on their site (https://mintplexlabs.com). The current logo URL is included in the machine-readable JSON profile linked above.

- **How was this brand profile generated?**  
  This profile was extracted from https://mintplexlabs.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Mintplex Labs.

## Methodology

Brand data on this page was extracted from [https://mintplexlabs.com](https://mintplexlabs.com/) on 2026-07-27 using the [Firecrawl](https://firecrawl.dev/) branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Plus Jakarta Sans",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#FFC254",
    "secondary": "#5FA4FA",
    "accent": "#FFC254",
    "background": "#FFFFFF",
    "textPrimary": "#222628",
    "link": "#4DDEFF"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Plus Jakarta Sans",
      "heading": "Plus Jakarta Sans"
    },
    "fontStacks": {
      "heading": [
        "PlusJakartaSans",
        "Helvetica",
        "sans-serif"
      ],
      "body": [
        "PlusJakartaSans",
        "Helvetica",
        "sans-serif"
      ],
      "paragraph": [
        "PlusJakartaSans",
        "Helvetica",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "16px",
      "h2": "16px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "5px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#FFC254",
      "textColor": "#000000",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#4DDEFF",
      "textColor": "#000000",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://mintplexlabs.com/assets/icon-4137e294.png",
    "favicon": "https://mintplexlabs.com/favicon.png",
    "ogImage": "https://mintplexlabs.com/share.png",
    "logoHref": "/",
    "logoAlt": "Mintplex Labs"
  },
  "personality": {
    "tone": "modern",
    "energy": "high",
    "targetAudience": "tech-savvy individuals and businesses looking for AI tools"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  }
}
```