Mintplex Labs Brand Identity

A complete profile of Mintplex Labs's visual system — colors, typography, components, and personality — extracted from https://mintplexlabs.com. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://mintplexlabs.com.

• primary: #FFC254
• secondary: #5FA4FA
• accent: #FFC254
• background: #FFFFFF
• textPrimary: #222628
• link: #4DDEFF

Typography

Each font links to its Google Fonts page where available.

• primary: Plus Jakarta Sans Google Fonts →
• heading: Plus Jakarta Sans Google Fonts →

Visual Assets

Logo

Favicon

Social Card

UI Components

Live previews rendered using Mintplex Labs's actual button styles.

• Button Primary

  • background: #FFC254
  • textColor: #000000
  • borderRadius: 6px
  • shadow: none

• Button Secondary

  • background: #4DDEFF
  • textColor: #000000
  • borderRadius: 6px
  • shadow: none

Brand Personality

• Tone: modern
• Energy: high
• Audience: tech-savvy individuals and businesses looking for AI tools

Frequently Asked Questions

• What is Mintplex Labs's primary brand color?
  Mintplex Labs's primary brand color is #FFC254. It anchors the visual identity across their website, product UI, and marketing materials.

• What font does Mintplex Labs use?
  Mintplex Labs uses Plus Jakarta Sans as the primary typeface across body and headings.

• Does Mintplex Labs use a light or dark theme?
  Mintplex Labs's primary site uses a light color scheme, with a background of #FFFFFF.

• Where can I find Mintplex Labs's logo?
  Mintplex Labs's logo is available directly on their site (https://mintplexlabs.com). The current logo URL is included in the machine-readable JSON profile linked above.

• How was this brand profile generated?
  This profile was extracted from https://mintplexlabs.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Mintplex Labs.

Methodology

Brand data on this page was extracted from https://mintplexlabs.com on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Plus Jakarta Sans",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#FFC254",
    "secondary": "#5FA4FA",
    "accent": "#FFC254",
    "background": "#FFFFFF",
    "textPrimary": "#222628",
    "link": "#4DDEFF"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Plus Jakarta Sans",
      "heading": "Plus Jakarta Sans"
    },
    "fontStacks": {
      "heading": [
        "PlusJakartaSans",
        "Helvetica",
        "sans-serif"
      ],
      "body": [
        "PlusJakartaSans",
        "Helvetica",
        "sans-serif"
      ],
      "paragraph": [
        "PlusJakartaSans",
        "Helvetica",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "16px",
      "h2": "16px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "5px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#FFC254",
      "textColor": "#000000",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#4DDEFF",
      "textColor": "#000000",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://mintplexlabs.com/assets/icon-4137e294.png",
    "favicon": "https://mintplexlabs.com/favicon.png",
    "ogImage": "https://mintplexlabs.com/share.png",
    "logoHref": "/",
    "logoAlt": "Mintplex Labs"
  },
  "personality": {
    "tone": "modern",
    "energy": "high",
    "targetAudience": "tech-savvy individuals and businesses looking for AI tools"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  }
}