Minimum Brand: Colors, Fonts, Logo & Visual Identity

Minimum Brand Identity

A complete profile of Minimum's visual system — colors, typography, components, and personality — extracted from https://minimum.com. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://minimum.com.

Typography

Each font links to its Google Fonts page where available.

UI Components

Live previews rendered using Minimum's actual button styles.

Button Primary

Brand Personality

Minimum Brand in the Wild

Image: cdn.prod.website-files.com

Source: minimum.com

Image: cdn.prod.website-files.com

Source: minimum.com

Image: cdn.prod.website-files.com

Source: minimum.com

Frequently Asked Questions

  1. What is Minimum's primary brand color?
    Minimum's primary brand color is #022CAB.
  2. What accent color does Minimum use?
    Minimum uses #004FAC as an accent color.
  3. What font does Minimum use?
    Primary typeface is Allianceno.
  4. Does Minimum use a light or dark theme?
    Minimum's primary theme is light with a background of #FFFFFF.
  5. Where can I find Minimum's logo?
    Logo is available on their site (https://minimum.com).
  6. How was this brand profile generated?
    This profile was extracted from https://minimum.com using the Firecrawl branding extraction API.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Allianceno",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#022CAB",
    "accent": "#004FAC",
    "background": "#FFFFFF",
    "textPrimary": "#004FAC",
    "link": "#004FAC"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Allianceno",
      "heading": "Allianceno"
    },
    "fontStacks": {
      "heading": [
        "Allianceno",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "Allianceno",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Allianceno",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "45px",
      "h2": "29.25px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "9px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#004FAC",
      "textColor": "#FFFFFF",
      "borderRadius": "50px",
      "borderRadiusCorners": {
        "topLeft": "50px",
        "topRight": "50px",
        "bottomRight": "50px",
        "bottomLeft": "50px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "data:image/svg+xml;utf8,%3Csvg%20width%3D%22100%25%22%20height%3D%22auto%22%20viewBox%3D%220%200%2012%2021%22%20fill%3D%22none%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20data-fc-idx%3D%220%22%3E%0A%3Cg%20clip-path%3D%22url(%23clip0_101_2173)%22%20style%3D%22fill%3A%20none%20!important%3B%22%3E%0A%3Cpath%20d%3D%22M11.5473%2011.5672C10.9436%2012.1458%209.9245%2012.1458%209.3208%2011.5672C8.7171%2010.9886%208.71785%2010.0119%209.3208%209.43398C9.92375%208.85611%2010.9436%208.85539%2011.5466%209.43398C12.1495%2010.0126%2012.1503%2010.9893%2011.5466%2011.5679L11.5473%2011.5672ZM7.11297%2015.8171C6.50927%2016.3957%205.49015%2016.3957%204.88646%2015.8171C4.28276%2015.2385%204.28351%2014.2618%204.88646%2013.6839C5.48941%2013.106%206.50927%2013.1053%207.11222%2013.6839C7.71517%2014.2625%207.71592%2015.2392%207.11222%2015.8178L7.11297%2015.8171ZM2.67937%2020.067C2.07567%2020.6456%201.05656%2020.6456%200.45286%2020.067C-0.150839%2019.4884%20-0.150091%2018.5117%200.45286%2017.9338C1.05581%2017.3559%202.07567%2017.3552%202.67862%2017.9338C3.28158%2018.5124%203.28232%2019.4891%202.67862%2020.0677L2.67937%2020.067ZM7.11297%207.31726C6.50927%207.89585%205.49015%207.89585%204.8872%207.31726C4.28425%206.73867%204.28351%205.76195%204.8872%205.18336C5.4909%204.60477%206.51002%204.60477%207.11371%205.18336C7.71741%205.76195%207.71667%206.73867%207.11371%207.31655L7.11297%207.31726ZM2.67862%2011.5672C2.07493%2012.1458%201.05581%2012.1458%200.45286%2011.5672C-0.150091%2010.9886%20-0.150839%2010.0119%200.45286%209.43327C1.05656%208.85468%202.07567%208.85468%202.67937%209.43327C3.28307%2010.0119%203.28232%2010.9886%202.67937%2011.5665L2.67862%2011.5672ZM2.67937%203.06735C2.07567%203.64594%201.05656%203.64594%200.45286%203.06735C-0.150839%202.48876%20-0.150091%201.51204%200.45286%200.934162C1.05581%200.356289%202.07567%200.355572%202.67862%200.934162C3.28158%201.51275%203.28232%202.48948%202.67862%203.06807L2.67937%203.06735Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%0A%3C%2Fg%3E%0A%3Cdefs%20style%3D%22fill%3A%20none%20!important%3B%22%3E%0A%3CclipPath%20id%3D%22clip0_101_2173%22%20style%3D%22fill%3A%20none%20!important%3B%22%3E%0A%3Crect%20width%3D%2212%22%20height%3D%2220%22%20fill%3D%22currentColor%22%20transform%3D%22translate(0%200.5)%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%0A%3C%2FclipPath%3E%0A%3C%2Fdefs%3E%0A%3C%2Fsvg%3E",
    "favicon": "https://cdn.prod.website-files.com/640a1bcfc77481d16350eedd/64e72fd39031770e6f0cad79_minim%20fv.png",
    "ogImage": "https://cdn.prod.website-files.com/640a1bcfc77481d16350eedd/641326158ad40681e5baaa8d_Open%20Graph.png",
    "logoHref": "/contact"
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "business professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  }
}

Methodology

Brand data on this page was extracted from https://minimum.com on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles.