Minerva Brand Identity

A complete profile of Minerva's visual system — colors, typography, components, and personality — extracted from https://www.tryminerva.ai. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://www.tryminerva.ai.

• primary: #E3DDD4
• accent: #E3DDD4
• background: #F1ECE6
• textPrimary: #171717
• link: #E3DDD4

Typography

Each font links to its Google Fonts page where available.

• primary: Geist
  Google Fonts →
• heading: Instrument Serif
  Google Fonts →

Visual Assets

Logo

Favicon

UI Components

Live previews rendered using Minerva's actual button styles.

Button Primary

• background: #171717
• textColor: #F1ECE6
• borderRadius: 4px
• shadow: none

Brand Personality

• Tone: modern
• Energy: medium
• Audience: tech-savvy professionals

Minerva Brand in the Wild

Image: tryminerva.ai
Source: tryminerva.ai

Image: upload.wikimedia.org
Source: commons.wikimedia.org

Image: minervaportal.com
Source: minervaportal.com

Image: cdn.dribbble.com
Source: dribbble.com

Image: s.ecrater.com
Source: ecrater.com

Frequently Asked Questions

• What is Minerva's primary brand color?
  Minerva's primary brand color is #E3DDD4. It anchors the visual identity across their website, product UI, and marketing materials.

• What font does Minerva use?
  Minerva uses Geist for body text and Instrument Serif for headings. Fonts were detected on https://www.tryminerva.ai as part of their live design system.

• Does Minerva use a light or dark theme?
  Minerva's primary site uses a light color scheme, with a background of #F1ECE6.

• Where can I find Minerva's logo?
  Minerva's logo is available directly on their site (https://www.tryminerva.ai). The current logo URL is included in the machine-readable JSON profile linked above.

• How was this brand profile generated?
  This profile was extracted from https://www.tryminerva.ai using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Minerva.