Minded Brand: Colors, Fonts, Logo & Visual Identity

Minded Brand Identity

A complete profile of Minded's visual system — colors, typography, components, and personality — extracted from https://www.minded.com/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://www.minded.com/.
primary
#475569
rgb(71, 85, 105)
accent
#475569
rgb(71, 85, 105)
background
#FFFFFF
rgb(255, 255, 255)
textPrimary
#464545
rgb(70, 69, 69)
link
#475569
rgb(71, 85, 105)

Typography

Each font links to its Google Fonts page where available.

primary
DM Sans
Google Fonts →

heading
DM Sans
Google Fonts →

Visual Assets

Logo

Favicon

Social Card

UI Components

Live previews rendered using Minded's actual button styles.

Button Primary

{
  "buttonPrimary": {
    "background": "#FFFFFF",
    "textColor": "#475569",
    "borderColor": "#898484",
    "borderRadius": "33554400px",
    "shadow": "none"
  }
}

Brand Personality

Tone: modern
Energy: medium
Audience: tech professionals

Minded Brand in the Wild

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Image: cdn.prod.website-files.com

Image: cdn.prod.website-files.com

Frequently Asked Questions

What is Minded's primary brand color?
Minded's primary brand color is #475569. It anchors the visual identity across their website, product UI, and marketing materials.

What font does Minded use?
Minded uses DM Sans as the primary typeface across body and headings.

Does Minded use a light or dark theme?
Minded's primary site uses a light color scheme, with a background of #FFFFFF.

Where can I find Minded's logo?
Minded's logo is available directly on their site (https://www.minded.com/).

How was this brand profile generated?
This profile was extracted from https://www.minded.com/ using the Firecrawl branding extraction API.