# Mimos Brand Identity

A complete profile of **Mimos**'s visual system — colors, typography, components, and personality — extracted from [https://www.trymimos.com/](https://www.trymimos.com/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://www.trymimos.com/.

**primary**  
`#7C3AED`  
`rgb(124, 58, 237)`

**accent**  
`#7C3AED`  
`rgb(124, 58, 237)`

**background**  
`#F6F6F6`  
`rgb(246, 246, 246)`

**textPrimary**  
`#0A0A0A`  
`rgb(10, 10, 10)`

**link**  
`#7C3AED`  
`rgb(124, 58, 237)`

## Typography

Each font links to its Google Fonts page where available.

**primary**  
DM Sans  
[DM Sans Google Fonts →](https://fonts.google.com/specimen/DM+Sans)

**heading**  
Playfair Display  
[Playfair Display Google Fonts →](https://fonts.google.com/specimen/Playfair+Display)

## Visual Assets

%22%3E%3Cpath%20d%3D%22M21.4979%200C27.769%200%2032.9201%202.0177%2036.9512%206.04881C40.9823%2010.0799%2043%2015.231%2043%2021.4979C43%2027.7647%2040.9823%2032.9201%2036.9512%2036.9512C32.9201%2040.9823%2027.769%2043%2021.4979%2043C15.2268%2043%2010.0757%2040.9823%206.04454%2036.9512C2.0177%2032.9201%200%2027.7732%200%2021.4979C0%2015.2225%202.0177%2010.0799%206.04454%206.04881C10.0757%202.0177%2015.2268%200%2021.4979%200Z%22%20class%3D%22fill-white%20group-hover%3Afill-white%2F80%20transition-colors%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M16.7186%2018.0763C15.8402%2018.0763%2015.1383%2018.3364%2014.6049%2018.8566C14.0755%2019.3768%2013.8107%2020.061%2013.8107%2020.9174V29.0685H9.83203V20.8854C9.83203%2019.909%2010.0045%2019.0046%2010.3534%2018.1683C10.6984%2017.332%2011.1797%2016.6157%2011.7933%2016.0155C12.407%2015.4153%2013.1289%2014.9471%2013.9672%2014.611C14.8054%2014.2748%2015.7199%2014.1068%2016.7226%2014.1068C17.7253%2014.1068%2018.6077%2014.2708%2019.4459%2014.595C20.2842%2014.9191%2020.9981%2015.3793%2021.5877%2015.9675C22.2013%2015.3793%2022.9233%2014.9191%2023.7615%2014.595C24.5998%2014.2708%2025.5062%2014.1068%2026.4849%2014.1068C27.4635%2014.1068%2028.402%2014.2748%2029.2403%2014.611C30.0785%2014.9471%2030.8005%2015.4153%2031.4141%2016.0155C32.0278%2016.6157%2032.501%2017.332%2032.838%2018.1683C33.1749%2019.0046%2033.3433%2019.909%2033.3433%2020.8854V29.0685H29.3646V20.9174C29.3646%2020.061%2029.1039%2019.3768%2028.5825%2018.8566C28.0611%2018.3364%2027.3632%2018.0763%2026.4849%2018.0763C25.6065%2018.0763%2024.9046%2018.3364%2024.3752%2018.8566C23.8458%2019.3768%2023.581%2020.061%2023.581%2020.9174V29.0685H19.6023V20.9174C19.6023%2020.061%2019.3416%2019.3768%2018.8202%2018.8566C18.2988%2018.3364%2017.6009%2018.0763%2016.7226%2018.0763H16.7186Z%22%20class%3D%22fill-%5B%230a0a0a%5D%22%20style%3D%22fill%3A%20rgb(10%2C%2010%2C%2010)%20!important%3B%22%2F%3E%3C%2Fg%3E%3Cdefs%3E%3CclipPath%20id%3D%22clip_nav%22%3E%3Crect%20width%3D%2243%22%20height%3D%2243%22%20fill%3D%22white%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3C%2FclipPath%3E%3C%2Fdefs%3E%3C%2Fsvg%3E)

**Logo**

**Favicon**

## UI Components

Live previews rendered using Mimos's actual button styles.

### Button Primary

| Property      | Value       |
|---------------|-------------|
| background    | `#FFFFFF`   |
| textColor     | `#0A0A0A`   |
| borderRadius   | `33554400px` |
| shadow        | none        |

### Button Secondary

| Property      | Value       |
|---------------|-------------|
| background    | `#0A0A0A`   |
| textColor     | `#FCFCFC`   |
| borderColor   | `#F8F8F8`   |
| borderRadius  | `33554400px` |
| shadow        | none        |

## Brand Personality

**Tone:** modern  
**Energy:** medium  
**Audience:** parents of infants

## Mimos Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

**Image Source:** [theedgemalaysia.com](https://theedgemalaysia.com/node/793596)

**Image Source:** [mimos.my](https://www.mimos.my/wp-content/uploads/2023/01/MiPortal1.jpg)

**Image Source:** [mimos.my](https://www.mimos.my/wp-content/uploads/2025/12/MIMOS-800x800.webp)

**Image Source:** [mimos.my](https://www.mimos.my/wp-content/uploads/2023/01/MiMarket1.jpg)

## Frequently Asked Questions

**What is Mimos's primary brand color?**  
Mimos's primary brand color is `#7C3AED`. It anchors the visual identity across their website, product UI, and marketing materials.

**What font does Mimos use?**  
Mimos uses DM Sans for body text and Playfair Display for headings. Fonts were detected on https://www.trymimos.com/ as part of their live design system.

**Does Mimos use a light or dark theme?**  
Mimos's primary site uses a light color scheme, with a background of `#F6F6F6`.

**Where can I find Mimos's logo?**  
Mimos's logo is available directly on their site (https://www.trymimos.com/). The current logo URL is included in the machine-readable JSON profile linked above.

**How was this brand profile generated?**  
This profile was extracted from [https://www.trymimos.com/](https://www.trymimos.com/) using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Mimos.

## Methodology

Brand data on this page was extracted from [https://www.trymimos.com/](https://www.trymimos.com/) on 2026-07-27 using the [Firecrawl](https://firecrawl.dev/) branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by **CharacterQuilt** and is not affiliated with or endorsed by Mimos.