Mimos Brand Identity

A complete profile of Mimos's visual system — colors, typography, components, and personality — extracted from https://www.trymimos.com/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://www.trymimos.com/.

primary
#7C3AED
rgb(124, 58, 237)

accent
#7C3AED
rgb(124, 58, 237)

background
#F6F6F6
rgb(246, 246, 246)

textPrimary
#0A0A0A
rgb(10, 10, 10)

link
#7C3AED
rgb(124, 58, 237)

Typography

Each font links to its Google Fonts page where available.

primary
DM Sans
DM Sans Google Fonts →

heading
Playfair Display
Playfair Display Google Fonts →

Visual Assets

%22%3E%3Cpath%20d%3D%22M21.4979%200C27.769%200%2032.9201%202.0177%2036.9512%206.04881C40.9823%2010.0799%2043%2015.231%2043%2021.4979C43%2027.7647%2040.9823%2032.9201%2036.9512%2036.9512C32.9201%2040.9823%2027.769%2043%2021.4979%2043C15.2268%2043%2010.0757%2040.9823%206.04454%2036.9512C2.0177%2032.9201%200%2027.7732%200%2021.4979C0%2015.2225%202.0177%2010.0799%206.04454%206.04881C10.0757%202.0177%2015.2268%200%2021.4979%200Z%22%20class%3D%22fill-white%20group-hover%3Afill-white%2F80%20transition-colors%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M16.7186%2018.0763C15.8402%2018.0763%2015.1383%2018.3364%2014.6049%2018.8566C14.0755%2019.3768%2013.8107%2020.061%2013.8107%2020.9174V29.0685H9.83203V20.8854C9.83203%2019.909%2010.0045%2019.0046%2010.3534%2018.1683C10.6984%2017.332%2011.1797%2016.6157%2011.7933%2016.0155C12.407%2015.4153%2013.1289%2014.9471%2013.9672%2014.611C14.8054%2014.2748%2015.7199%2014.1068%2016.7226%2014.1068C17.7253%2014.1068%2018.6077%2014.2708%2019.4459%2014.595C20.2842%2014.9191%2020.9981%2015.3793%2021.5877%2015.9675C22.2013%2015.3793%2022.9233%2014.9191%2023.7615%2014.595C24.5998%2014.2708%2025.5062%2014.1068%2026.4849%2014.1068C27.4635%2014.1068%2028.402%2014.2748%2029.2403%2014.611C30.0785%2014.9471%2030.8005%2015.4153%2031.4141%2016.0155C32.0278%2016.6157%2032.501%2017.332%2032.838%2018.1683C33.1749%2019.0046%2033.3433%2019.909%2033.3433%2020.8854V29.0685H29.3646V20.9174C29.3646%2020.061%2029.1039%2019.3768%2028.5825%2018.8566C28.0611%2018.3364%2027.3632%2018.0763%2026.4849%2018.0763C25.6065%2018.0763%2024.9046%2018.3364%2024.3752%2018.8566C23.8458%2019.3768%2023.581%2020.061%2023.581%2020.9174V29.0685H19.6023V20.9174C19.6023%2020.061%2019.3416%2019.3768%2018.8202%2018.8566C18.2988%2018.3364%2017.6009%2018.0763%2016.7226%2018.0763H16.7186Z%22%20class%3D%22fill-%5B%230a0a0a%5D%22%20style%3D%22fill%3A%20rgb(10%2C%2010%2C%2010)%20!important%3B%22%2F%3E%3C%2Fg%3E%3Cdefs%3E%3CclipPath%20id%3D%22clip_nav%22%3E%3Crect%20width%3D%2243%22%20height%3D%2243%22%20fill%3D%22white%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3C%2FclipPath%3E%3C%2Fdefs%3E%3C%2Fsvg%3E)

Logo

Favicon

UI Components

Live previews rendered using Mimos's actual button styles.

Button Primary

Button Secondary

Brand Personality

Tone: modern
Energy: medium
Audience: parents of infants

Mimos Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Image Source: theedgemalaysia.com

Image Source: mimos.my

Image Source: mimos.my

Image Source: mimos.my

Frequently Asked Questions

What is Mimos's primary brand color?
Mimos's primary brand color is #7C3AED. It anchors the visual identity across their website, product UI, and marketing materials.

What font does Mimos use?
Mimos uses DM Sans for body text and Playfair Display for headings. Fonts were detected on https://www.trymimos.com/ as part of their live design system.

Does Mimos use a light or dark theme?
Mimos's primary site uses a light color scheme, with a background of #F6F6F6.

Where can I find Mimos's logo?
Mimos's logo is available directly on their site (https://www.trymimos.com/). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?
This profile was extracted from https://www.trymimos.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Mimos.

Methodology

Brand data on this page was extracted from https://www.trymimos.com/ on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Mimos.