MilkRun Brand Identity

A complete profile of MilkRun's visual system — colors, typography, components, and personality — extracted from https://www.localmilkrun.com/. Built for designers, agents, and AI tools.

• Page: https://characterquilt.com/branding/milkrun
• Machine-readable JSON: https://characterquilt.com/branding/milkrun.json

Quick Facts

Color Palette

• primary: #F8F4E8
• secondary: #EF6A31
• accent: #01BAD9
• background: #FFFFFF
• textPrimary: #222222
• link: #01BAD9

Typography

• primary: Josefin Sans — https://fonts.google.com/specimen/Josefin+Sans
• heading: Josefin Sans — https://fonts.google.com/specimen/Josefin+Sans

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• input: background=#FFFFFF, textColor=#363636, borderColor=#D3D3D3, borderRadius=0px, shadow=none
• buttonPrimary: background=#F8F4E8, textColor=#222222, borderRadius=0px, shadow=none
• buttonSecondary: background=transparent, textColor=#262626, borderColor=#262626, borderRadius=0px, shadow=none

Brand Personality

Tone: modern · Energy: medium · Audience: consumers interested in local farm food delivery

MilkRun Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• The Best Local Farm Food Delivery Service | MilkRun
  • Image:
  • Source: Link
• MilkRun's Farm Stand
  • Image:
  • Source: Link
• Start Your Local Grocery Delivery Service Subscription | MilkRun
  • Image:
  • Source: Link
• Start Your Local Grocery Delivery Service Subscription | MilkRun
  • Image:
  • Source: Link
• MilkRun Market Staples
  • Image:
  • Source: Link
• Meet the Leek King of Ralph's Greenhouse – MilkRun
  • Image:
  • Source: Link

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.