# Miden Brand Identity

A complete profile of **Miden**'s visual system — colors, typography, components, and personality — extracted from [http://www.miden.co](http://www.miden.co/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from http://www.miden.co.

**primary**  
`#0B003B`  
`rgb(11, 0, 59)`

**secondary**  
`#F0FAFF`  
`rgb(240, 250, 255)`

**accent**  
`#0A0032`  
`rgb(10, 0, 50)`

**background**  
`#F6FCFF`  
`rgb(246, 252, 255)`

**textPrimary**  
`#0A0032`  
`rgb(10, 0, 50)`

**link**  
`#0A0032`  
`rgb(10, 0, 50)`

## Typography

Each font links to its Google Fonts page where available.

**primary**  
Euclid Circular A  
Euclid Circular A [Google Fonts →](https://fonts.google.com/specimen/Euclid+Circular+A)

**heading**  
Euclid Circular A  
Euclid Circular A [Google Fonts →](https://fonts.google.com/specimen/Euclid+Circular+A)  
Euclid Circular A, sans-serif

## Visual Assets

Logo

Favicon

## UI Components

Live previews rendered using Miden's actual button styles.

### Button Primary

`buttonPrimary`
- background: `#0A0032`
- textColor: `#FFFFFF`
- borderRadius: `4px`
- shadow: none

### Button Secondary

`buttonSecondary`
- background: `#F6FCFF`
- textColor: `#0A0032`
- borderColor: `#0A0032`
- borderRadius: `4px`
- shadow: none

## Brand Personality

**Tone:** professional  
**Energy:** medium  
**Audience:** businesses seeking payment processing solutions

## Miden Brand in the Wild

Image: [miden.co](https://www.miden.co/_nuxt/usdba.DjBYNcNM.png)

Source: [miden.co](https://www.miden.co/products/usd-business-accounts)

Image: [blog.miden.co](https://blog.miden.co/assets/uploads/8379c661e7feea2745ac256f373978df-small.png)

Source: [blog.miden.co](https://blog.miden.co/2)

Image: [miden.co](https://www.miden.co/_nuxt/expense-management-group.CYzMdFHP.png)

Source: [miden.co](https://www.miden.co/products/expense-management)

Image: [blog.miden.co](https://blog.miden.co/assets/uploads/a59cb0b2427c4d678dc18ff61eb7e6ac-small.png)

Source: [blog.miden.co](https://blog.miden.co/authors/miden-/2)

Image: [miden.co](https://www.miden.co/_nuxt/ngnva.C_DDMRw8.png)

Source: [miden.co](https://www.miden.co/products/ngn-virtual-account)

Image: [blog.miden.co](https://blog.miden.co/assets/uploads/d3e6c5d92555016a90340a9a5a44c6f0.png)

Source: [blog.miden.co](https://blog.miden.co/how-payment-leaders-drive-growth-beyond-numbers-)

## Frequently Asked Questions

**What is Miden's primary brand color?**  
Miden's primary brand color is `#0B003B`. It anchors the visual identity across their website, product UI, and marketing materials.

**What accent color does Miden use?**  
Miden uses `#0A0032` as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

**What font does Miden use?**  
Miden uses **Euclid Circular A** as the primary typeface across body and headings.

**Does Miden use a light or dark theme?**  
Miden's primary site uses a light color scheme, with a background of `#F6FCFF`.

**Where can I find Miden's logo?**  
Miden's logo is available directly on their site (http://www.miden.co). The current logo URL is included in the machine-readable JSON profile linked above.

**How was this brand profile generated?**  
This profile was extracted from http://www.miden.co using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Miden.

## Methodology

Brand data on this page was extracted from [http://www.miden.co](http://www.miden.co/) on 2026-07-27 using the [Firecrawl](https://firecrawl.dev/) branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by **CharacterQuilt** and is not affiliated with or endorsed by Miden.