# Middleware Brand Identity

A complete profile of **Middleware**'s visual system — colors, typography, components, and personality — extracted from [https://www.middleware.io](https://www.middleware.io/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://www.middleware.io.

| Color       | Hex      | RGB                    |
|-------------|----------|-----------------------|
| primary     | #5B5FC7  | rgb(91, 95, 199)      |
| secondary   | #343F4F  | rgb(52, 63, 79)       |
| accent      | #5B5FC7  | rgb(91, 95, 199)      |
| background  | #FFFFFF  | rgb(255, 255, 255)    |
| textPrimary | #121127  | rgb(18, 17, 39)       |
| link        | #121127  | rgb(18, 17, 39)       |

## Typography

Each font links to its Google Fonts page where available.

| Role   | Font Stack                                                                                                                                                             |
|--------|------------------------------------------------------------------------------------------------------------------------------------------------------------------------|
| primary | Roboto                                                                                                                                                                 |
| heading | Roboto                                                                                                                                                                 |
| body    | Roboto, sfpro-display, -apple-system, BlinkMacSystemFont, Segoe UI, Oxygen-Sans, Ubuntu, Cantarell, Helvetica Neue, sans-serif                                      |

## Visual Assets

## UI Components

### Button Primary
| Property     | Value            |
|--------------|------------------|
| background   | #5B5FC7          |
| textColor    | #FFFFFF          |
| borderRadius  | 6px              |
| shadow       | none             |

### Button Secondary
| Property     | Value            |
|--------------|------------------|
| background   | #F2F3F4          |
| textColor    | #000000          |
| borderRadius | 6px              |
| shadow       | none             |

## Brand Personality

**Tone:** professional  
**Energy:** medium  
**Audience:** developers and IT professionals

## Frequently Asked Questions

1. **What is Middleware's primary brand color?**  
   Middleware's primary brand color is #5B5FC7. It anchors the visual identity across their website, product UI, and marketing materials.

2. **What font does Middleware use?**  
   Middleware uses Roboto as the primary typeface across body and headings.

3. **Does Middleware use a light or dark theme?**  
   Middleware's primary site uses a light color scheme, with a background of #FFFFFF.

4. **Where can I find Middleware's logo?**  
   Middleware's logo is available directly on their site (https://www.middleware.io). The current logo URL is included in the machine-readable JSON profile linked above.

5. **How was this brand profile generated?**  
   This profile was extracted from https://www.middleware.io using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Middleware.

## Methodology

Brand data on this page was extracted from [https://www.middleware.io](https://www.middleware.io/) on 2026-07-27 using the [Firecrawl](https://firecrawl.dev/) branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles.

## Machine-Readable Profile
```
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Roboto",
      "role": "body"
    },
    {
      "family": "Segoe UI",
      "role": "body"
    },
    {
      "family": "Ubuntu",
      "role": "body"
    },
    {
      "family": "Oxygen-Sans",
      "role": "body"
    },
    {
      "family": "Cantarell",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#5B5FC7",
    "secondary": "#343F4F",
    "accent": "#5B5FC7",
    "background": "#FFFFFF",
    "textPrimary": "#121127",
    "link": "#121127"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Roboto",
      "heading": "Roboto"
    },
    "fontStacks": {
      "heading": [
        "sfpro-display",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Oxygen-Sans",
        "Ubuntu",
        "Cantarell",
        "Helvetica Neue",
        "sans-serif"
      ],
      "body": [
        "sfpro-text",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Oxygen-Sans",
        "Ubuntu",
        "Cantarell",
        "Helvetica Neue",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "64px",
      "h2": "36px",
      "body": "15px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#5B5FC7",
      "textColor": "#FFFFFF",
      "borderRadius": "6px",
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#F2F3F4",
      "textColor": "#000000",
      "borderRadius": "6px",
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://middleware.io/images/middleware-logo.svg",
    "favicon": "https://middleware.io/favicon/favicon.ico",
    "ogImage": "https://middleware.io/wp-content/uploads/2024/08/middleware-observability-thumbnail.png",
    "logoHref": "/",
    "logoAlt": "Middleware Logos"
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "developers and IT professionals"
  },
  "confidence": {
    "overall": 0.925
  }
}
```