Middesk Brand Identity

A complete profile of Middesk's visual system — colors, typography, components, and personality — extracted from http://www.middesk.com. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from http://www.middesk.com.

• primary: #3C5A61
  • rgb(60, 90, 97)
• secondary: #E7C7C7
  • rgb(231, 199, 199)
• accent: #0B3139
  • rgb(11, 49, 57)
• background: #F8F8F8
  • rgb(248, 248, 248)
• textPrimary: #0B3139
  • rgb(11, 49, 57)
• link: #0B3139
  • rgb(11, 49, 57)

Typography

Each font links to its Google Fonts page where available.

• primary: ABC Arizona Serif Unlicensed Trial (Google Fonts →)
• heading: ABC Monument Grotesk (Google Fonts →)
• Font stack for heading: ABC Arizona Serif Unlicensed Trial, Georgia, Times New Roman, serif

Visual Assets

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Brand Personality

• Tone: professional
• Energy: medium
• Audience: businesses seeking identity verification and KYB solutions

Middesk Brand in the Wild

Image: a.storyblok.com

Image: s3.amazonaws.com

Image: a.storyblok.com

Image: s3.amazonaws.com

Image: a.storyblok.com

Frequently Asked Questions

What is Middesk's primary brand color?

Middesk's primary brand color is #3C5A61. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Middesk use?

Middesk uses #0B3139 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Middesk use?

Middesk uses ABC Arizona Serif Unlicensed Trial for body text and ABC Monument Grotesk for headings. Fonts were detected on http://www.middesk.com as part of their live design system.

Does Middesk use a light or dark theme?

Middesk's primary site uses a light color scheme, with a background of #F8F8F8.

Where can I find Middesk's logo?

Middesk's logo is available directly on their site (http://www.middesk.com). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?

This profile was extracted from http://www.middesk.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles.