Midday Brand Identity

A complete profile of Midday's visual system — colors, typography, components, and personality — extracted from https://midday.ai/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://midday.ai/.

• Primary: #9CA3AF
  rgb(156, 163, 175)
• Secondary: #D3F3DF
  rgb(211, 243, 223)
• Accent: #18181B
  rgb(24, 24, 27)
• Background: #FFFFFF
  rgb(255, 255, 255)
• Text Primary: #121212
  rgb(18, 18, 18)
• Link: #D8E6FD
  rgb(216, 230, 253)

Typography

Each font links to its Google Fonts page where available.

• Primary: Hedvig Letters Sans
  Google Fonts →
• Heading: Hedvig Letters Serif
  Google Fonts →

Visual Assets

%20!important%3B%20stroke%3A%20rgb(18%2C%2018%2C%2018)%20!important%3B%20stroke-width%3A%200.25px%20!important%3B%22%2F%3E%3C%2Fsvg%3E)
Logo

Favicon

Social Card

UI Components

Live previews rendered using Midday's actual button styles.

Button Primary

• background: #18181B
• textColor: #FAFAFA
• borderRadius: 0px
• shadow: none

Button Secondary

• background: #FFFFFF
• textColor: #616161
• borderColor: #DBDAD7
• borderRadius: 9999px
• shadow: none

Brand Personality

Tone: modern
Energy: medium
Audience: modern founders and business professionals

Midday Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Source: feature-widgets.midday.ai

Source: midday.ai

Source: feature-widgets.midday.ai

Source: midday.ai

Source: midday.ai

Source: midday.ai

Frequently Asked Questions

1. What is Midday's primary brand color?
   Midday's primary brand color is #9CA3AF. It anchors the visual identity across their website, product UI, and marketing materials.

2. What accent color does Midday use?
   Midday uses #18181B as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

3. What font does Midday use?
   Midday uses Hedvig Letters Sans for body text and Hedvig Letters Serif for headings. Fonts were detected on https://midday.ai/ as part of their live design system.

4. Does Midday use a light or dark theme?
   Midday's primary site uses a light color scheme, with a background of #FFFFFF.

5. Where can I find Midday's logo?
   Midday's logo is available directly on their site (https://midday.ai/). The current logo URL is included in the machine-readable JSON profile linked above.

6. How was this brand profile generated?
   This profile was extracted from https://midday.ai/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Midday.

Methodology

Brand data on this page was extracted from https://midday.ai/ on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Midday.